Hey there!

So I've got this app on my phone that I think is a bit of a pervert.

Every morning at exactly 5:30am, it screams "Victor!!! It's time to bend!!".

#sigh

Now I know it's a call for me to get my flex on but...

It's. Time. To. Bend?!!!

Really?!!!

Anyways...

Yesterday we started a conversation about the 10 mental shifts that we have to make in order to create and keep the right kinds of customers.

And since I'm not particularly sure how deep I will go with this...

Let's just get started with shift two and see where it goes...

SHIFT 2: It's not about the benefits of your offer, it's about the future it gate keeps.

It's meaning that has always driven the buying of products and services, not benefits and features.

Remember when i said once a person buys into the future you are promising and your methodology for getting there...

You no longer have to sell them on anything...

They will buy by default.

That's why in the Community Mastery Method™...

The only funnel we talk about is the Movement Funnel™...

The Movement Funnel™ is based on the idea that people who come in contact with your messaging are at various different points in their lives...

Some are clueless to the fact that their lives are a total mess...

Some know their lives are a mess and are actively seeking a solution but haven't found it yet...

Some know what they solution is but are not yet in a place where they can take advantage of it...

And some are fully aware of their options are are ready for their transformation.

Our focus when you start implementing the Community Mastery Method™ is to go after what we call seekers....

The second category of people who know they have a problem but don't quite know how to solve it...

When you get in front of a seeker and show them a clear path to a future bigger and better than what they currently have...

A future that represents a solution to having their lives back in order...

They are open to reeducation by you...

And if you do it right...

Based on a framework that shows them how to get from point A to Point B...

And provide them with consistent opportunities for getting results in advance...

You will literally own the relationship with them.

And that means creating customers with extremely high live time value.

What does that mean for you?

Simply this..

Whilst everyone else is play checkers....you play chess.

In other words...

Play a bigger game than everyone else...

Imagine what it'd be like if your customers bought from you each and every year for a minimum of 10 years at ever increasing amounts and frequencies...

That'd be cool right?

Especially if they bought by default and you didn't have to hassle them.

Well that's pretty possible...

But to make that happen...

You've got to shift from just selling benefits and features to selling a compelling bigger and better future.

SHIFT 3: It's not about the problems you solve for them, It's about the identity you help them build

In the TDM issue: Why you must only sell results and not effort...(Check it out)

I talked about your DSS® and how it's the productization of your values and beliefs...

Here's what I didn't say back then...

All values and beliefs come from a sense of self...either a future self or a past self.

#pausingfordramaticeffect

#stillpausingfordramaticeffect

#justabitmore

In other words...

Your current ideas about what is important...or not important...

And...

What's possible or not possible for YOU...

Is based on your sense of self.

And that sense of self is either based on...

Your past...

Or...

Your future.

If your ideas about what is important to and what is possible for YOU is locked in the past...

You are going to find yourself repeating experiences (especially bad ones) over and over and over again.

And that's pretty much where the majority of the market place is at.

Now pay attention!!

The ONLY way to break out of the vicious cycle of your past is to connect with a future bigger and better than your past...

But how do you do that when you're...

Confused..

Helpless...

Isolated...

This is pretty much where everyone who comes to you for help will be and...

This is the opportunity that the Community Mastery Method™ equips you to take advantage of....

Because in turning their...

Confusion into clarity...

Helplessness into capability...

and...

Isolation into confidence...

You are literally giving them a better future to look to...

And once they do that...

Your DSS® and your SolutionFrames™ work together to help them raise their standards for what's important and possible for them.

And when they do that...

Boom....new identifies.

And if those identities are linked to your message...

You literally own them for life...ethically and ecologically of course #evillaugh

That's pretty much it for today...

Tomorrow we'll get into this some more.

I'll share why you can't focus on sales and marketing if you want to build a highly successful and high profit global practice.

I'll also share with you why helping people FEEL safe and successful around you....

Is one of the most powerful reasons audience members become customers and customers become clients...

And those who can't become clients happily wait their turn.

Till then...

Get out of your own way and play a bigger game than you ever thought possible.

CTM

PS:

I've got 10 pay-what-you-want 90mins sessions available in March. Want me to help you with anything related to building, launching or scaling a wildly successful and highly profitable global practice...

Without paying $1000...this is your opportunity...

This is for TDM subscribers ONLY.

BUT...

If you have friends who are not subscribers to TDM who you'd like to take advantage of this...

Tell them to subscribe and I'll gift them one of the 10 spots.

A subscription is a one time payment of N150,000

Interested?

Hit reply and lets talk.