Hey there,

So...

Let’s be honest.

The rules of the game have changed.

They’ve been changing for years....

But now?

It’s accelerating....

It's a bit like standing on a moving walkway while everyone else is stuck in the mud...

Staring at their phones.

You either adapt...

Or watch your relevance dissolve into the abyss of forgotten experts.

#sipscoffee

Today I'm going to be talking about the changes that I see happening in our space...

But...

These aren’t just shifts.

They’re non-negotiables.

Think of them as Laws of gravity for influence-building.

Ignore them...

And...

Well....

Let’s just say 2025 will eat you alive.

Here we go....

1️⃣ “Your true market isn’t a place. It’s the people who already feel your pull.”

Once upon a time...

Business meant location, location, location.

Erm...That time is dead.

It's dead and buried buried six feet under by broadband and a billion smartphone screens.

The people who need you?

They could be anywhere.

Brazil. Dubai. A ski lodge in Switzerland.

But proximity isn’t the point....

Connection...alignment....resonance is.

Your market isn’t a dot on a map, it’s a signal.

Kinda like a radio frequency...

Constantly broadcasting.

The question isn’t “Where are my clients?”

It’s “Who’s already tuned in?”

And more importantly, “How do I amplify my signal so they can’t ignore me?”

Th0thase of us who get this...

Those who understand .....

Those who build authority that transcends borders...

These are the ones whowill dominate.

The rest will be stuck trying to convince their neighbor’s cousin to buy from them.

2️⃣ “Desire isn’t found. It’s engineered.”

Most people think their problem is getting more leads.

Nope.

The real problem?

They don’t know how to make people want what they offer....deeply.

Look, people don’t want more options...

Tthey want a reason to care.

They don’t wake up thinking,

“I need a business coach”

or

“Today’s the day I invest in personal development.”

No. They wake up thinking, “Why am I still stuck?”

Your job?

Turn that frustration into urgency.

Make them feel it. ..

Twist the knife a little because without tension...

There’s no transformation.

If they don’t feel the need, they won’t take action.

And here’s the kicker: this isn’t about manipulation. It’s about truth.

People are drowning in distractions....

Numb to their own dissatisfaction.

You’re the one pulling them out of the fog—handing them the map to where they actually want to go.

Be the mapmaker.

Manufacture the hunger.

Own the demand.

3️⃣ “The shallow end is overcrowded. Go deep or be forgotten.”

What kind of content builds empires.?

Deep work.

• Books that make people underline every page.
• Long-form podcasts that feel like sitting across from a mentor.
• Articles that make people stop, think, and actually change.

Short content is a teaser.

Long content is the meal.

And if you’re not feeding your audience something substantial, they’ll move on to someone who does.

Also....

Real talk.....

AI is already cranking out a million short posts a day.

If all you do is play in that space, you’re competing with robots.

And let’s be honest...

Most of that AI-generated stuff is soulless.

Your advantage?

Depth. Originality. Human insight.

Be the one who makes them stop scrolling and start thinking.

4️⃣ “People follow people, not faceless brands.”

Have you noticeed how the biggest companies are now putting faces at the forefront?

CEOs jumping on podcasts...

Founders sharing personal stories...

Executives acting like influencers?

That’s not an accident.

People don’t trust logos anymore.

They trust humans.

They want to see the person behind the mission...

The beliefs behind the business...

Yes...

You could build a brand...

But if you don’t show up...

Authentically...

Unapologetically....

Your audience will connect with someone who does.

The time of hiding behind the business is over.

If you want people to buy into your vision, they need to buy into you.

Which means…

Stop being polished.

Get messy.

Get real.

Post the raw, unscripted, imperfect stuff.

It works.

5️⃣ “Distraction is a silent assassin. Guard your focus like a mad king guards his gold.”

Have you noticed how easy it is to lose a day to absolute nonsense?

A little doom-scrolling here....

A pointless debate there...

And suddenly....

It’s midnight and you’ve done nothing that moves the needle.

AI isn’t just amplifying productivity.

It’s amplifying everything...

Including distractions.

.

If you don’t ruthlessly guard your attention, it will be stolen.

Don't let that be you.

Stay locked in.

• Focused on the mission.
• Focused on your craft.
• Focused on building something that lasts.

And here’s the brutal truth: most people won’t make it.

But not you...

You’ll be the one they look up to when the dust settles

So that's it.

The shifts that I'm noticing.

My advice?

Don't think of these as just ideas.

They’re laws....

Whether you acknowledge them or not.

The ones who accept, adapt, and apply will dominate.

The ones who don’t?

They’ll be stuck watching others rise.

Which of these hit you the hardest?

Hit reply and let me know.

And if you’re serious about taking 2025 by the throat...

You really should consider joining us at the International Society of Tribemasters.

I've got two spots open this March.

And you can get started for as little as N250,000 a month or $250 a month.

Hit reply and ask for details and I'll send it to you.

The Way of the Tribemaster isn’t for everyone.

But if you’re ready to step into your power...

You already know what to do:

Get. Out. Of. Your. Own. Way.

CTM