The 5 second gap between knowing and doing

Oct 15, 2025 8:56 am

Hey there


Given all I've share so far...


Chances are....


You know what to do.


Email daily.


Make offers.


Follow up.


Simple.


But you're not doing it.


Not because you don't understand the strategy.


Because of what happens in the 5 seconds between knowing and doing.


Here's what I mean:


You write your daily email.


Offer at the bottom.


Cursor hovering over send.


Your brain kicks in:


"Too pushy."


"They'll unsubscribe."


"I just emailed them yesterday."


So you delete the offer.


Send the value email.


Make zero.


That's the gap.


The 5 second space where most practitioners lose big money monthly.


Not because they don't know how to sell.


Because they can't handle 5 seconds of discomfort.


Here's what's interesting:


Tribemasters making real money feel the exact same discomfort.


Same fear.


Same doubt.


Same voice.


They just do it anyway.


Personally I just count...


5...4...3...2...1...


SEND


No thinking between 1 and send.


Fear only exists in the gap between decision and action.


Eliminate the gap...


And you eliminate the fear.


That's the difference between struggling and succeeding.


Not better strategy.


Better mental game.


And get this:


There are 5 of these gaps happening every day.


The send button freeze.


Err...


I pretty much just explained that...


The ghost response


AKA...they don't reply, you assume rejection


The revenue dip


AKA...one slow month, you panic and change everything.


The objection sting


AKA...they say no, you take it personally.


The shiny object


AKA....new strategy appears, you abandon what's working.


Win these 5 moments?


You build real income.


Lose them?


You stay stuck wondering why nothing works.


Same strategy.


Different mental game.


Most practitioners think they need:


Better tactics.


More followers.


A new system.


The missing piece.


What they actually need is...


To win the 5 second battle between their ears.


Over and over.


Every day.


For 90 days straight.


Until it's automatic.


So here's my question:


Which of those 5 moments are you losing most often?


The send button?


The ghost response?


The revenue panic?


The objection?


The shiny object?


Once you can name it, you can fix it.


Once you fix it, everything changes.


Till tomorrow


Get out of your own way.


CTM


P.S. A few months back I hosted a workshop called the 4hr Practice that completely unpacks all the strategies and insights I'm sharing with you this week.


It's pretty much the sing most effective system I've put together for managing your practice profitably day to day.


If you'd like details...


Reply: 4hr Practice


And I'll send you details.


Heads up...the investment is just $100.


P.P.S. Warning: This isn't about tactics. It's about psychology. If you're hunting for another strategy, this isn't it. If you can handle that, reply.


P.P.P.S If you're a member of IST...check out our forum for a complete unpacking of these 5 moments. It'll answer a lot of the question you have about following through.

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