How to turn your pain into an asset

Jan 30, 2024 7:55 am

Hey there!


This is literally the most painful email I've had to write all week...


Why?


Well...


Yesterday I had a specialist run a rather painful test,


Can't give the deets just yet...


But I'm literally still hurting from the procedure.


A part of me simply wants to lie in bed all day today...


Another part of me has no qualms giving me a metaphoric kick in the you-know-what because it's important to maintain my streak...


You see...


My target is 350 newsletter issues this year.


STOP.


Now pay attention to what I've just done...


Without explicitly saying so...


I have officially made you a part of my suffering...


And consequently...


You've inevitable become a witness to a quest.


350 issues of The Daily Mentor later...


When I'm talking about the need to be consistent if you want to make big things happen in your life...


And I talk about maintaining a year long streak writing The Daily Mentor...


Even if I skip a few issues...


You'll be nodding your head in agreement and might not even remember why.


That's just how powerful a Quest storyline can be.


You can build it in real time and enroll people in advance for a future they have no clue about currently...


Yesterday I promised...


I'll share how to turn your story about the things that are important to you into life long contracts with your clients...


When I started out...


I never bothered with 3 month contracts...you either worked with me for at least a year or we didn't work together at all.


These days...


The standard minimum commitment is 3 years...


How do you make something like that happen?


Simple...


You help your prospect envision a future 12 to 36 months away...


If it's aligned with what's important to you and where you want to go...


You enroll people in a future that they want 12 to 36 months from now...


Then you simply build a quest story line with them at the center in real time...


Every quarter or some other spaced interval that you choose...


You tell them the story of where they are coming from...


Where they are going...


And how far they've come.


Now this bit about how far they've come is very important because of you don't tell them..


They'll fixate on how far they still have to go and you'll lose them.


A Quest storyline about your journey to somewhere important...


In the Community Mastery Methodâ„¢, it's built in real time with your clients and customers first and then with your audience in general.


The most powerful Quest to enroll people in is always the one important to you...


Because then you share a story between you.


And shared stories are often then based for shared identities.


Shared identities bond people together.


The Quest is my favorite storyline mainly because it's built real time and in partnership with my people.


And because it's built in partnership and in real time...


I can easily leverage other people's stories to create case studies that drive any narrative I want...


And you can too.


That's it for today.


Tomorrow I'll send you details about the Creating The Perfect Offer masterclass...


Want to create an offer that literally sells it sell and a product that does what you say it will do?


You should attend...


However...


There will only be 10 spots...


And I expect that they'll fill out pretty quick.


The investment is just N50,000 (TDM subscribers only. Regular is N150,000)


Till then...


Get out of your own way and play a bigger game than you've ever played before.


CTM


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