Hey there!

This is the first time this week that I'm writing with the sun up.

It's so amazing the things we take for granted until they are taken from us.

FYI - I'm starting to feel much better and a big thank you to everyone who reached out.

Couldn't respond at the time but this is me saying thank you for the love and attention.

It's such a cool feeling.

Back when I was just starting out...

One of the most frequent things that I heard was that:

I needed to have a platform.

I never quite understood what that meant until much later in my life.

It meant having a base of people who know like and trust you enough to...

Champion your cause...

And invest in themselves through your offers.

Over the years, especially in the years since I created the Highly Paid Experts Network...

I’ve learned that creating a platform - the kind that opens up endless opportunities for you is a function of three core things:

1. Becoming a person worth following AKA you're someone who's work they find meaningful, relevant and engaging.

2. Building a community of true fans AKA you're able to build intimacy and connection with a large number of interested and committed people

3. Scaling your influence globally AKA you are able to leverage relevance and connection through technology so you can reach people across the world rather than just in your locality.

The first time this really dawned on me was when I ran my facebook group.

Unfortunately for a while I bought into the idea that a facebook group was the only leverage point for bringing a focused audience together.

Turns out, whilst facebook groups are incredibly powerful...

The truth is that what you need is actually media that can be effectively distributed and scaled.

But that's conversation for another day.

Anyways...

By focusing on developing a high level of competence where these three steps are concerned...

What you’ll find is that you’ll get known, by the right people and at the right time and for the right reasons.

These core steps make up what in the Community Mastery Method we refer to as TribeCraft™.

Now...

Let's get into it.

The very first step to getting known by the right people for the right reasons is to simply position yourself as a person worth following.

And like everything else in the Community Mastery Method™, yes we have a framework for that and it’s called S.H.A.R.P influence™.

S.H.A.R.P Influence™ is a way of thinking about and building your personal brand and perception in the market place.

It’s five core strategies that when implemented consistently help you become a person worth following.

Here’s why this is important.

It’s incredibly powerful and can bring you lost of opportunities.

The problem however is that you ARE HUMAN and invariably at some point, your humanity will kick in.

Like I've said over and over...

The big challenge with the current thinking of personal branding is that it tends to prop you up as slightly larger than life.

Even when you are being “authentic”...

The story telling and messaging dynamics of the current way of thinking concerning your personal brand...

Sets things up, so for the most part, people forget that you’re human.

When that happens, everything that you have built as a result of the current way of building a personal brand is at risk of being destroyed.

S.H.A.R.P Influence™ protects you against this whilst building a tribe of true fans.

How does it work?

Well you have to think in terms of 5 things.

First is STRATEGIC MESSAGING

This is where everything starts.

The key to strategic messaging is to make the focus of all your branding efforts all about your core framework..

But...

Position yourself as the leader of a movement facilitated by your core framework.

Read that again.

It’s a very subtle shift but a very vital one.

This core framework can’t be based on a problem that you have identified in the market place.

It has to be based on your values, specifically you’re highest value AKA “what’s most important to you”.

So to create this framework, you find what’s most important to you and then codify it.

How do you do that?

Well...

That's conversation for tomorrow.

Tomorrow...

I'll share with you on of the most powerful concepts in the Community Mastery Method™.

It's the one concept that sits behind the intelligence that runs the Community Mastery Method and it has insane applications in life and at the market place.

I call it your #1priority...

And once you understand it...

You will call it a blessing.

Till tomorrow.

Get out of your own way.

CTM