The Tribemaster's Daily Mentor | Volume 1: #34

FROM: The Desk of The Chief Tribemaster

“She had blue skin,

And so did he.

He kept it hid

And so did she.

They searched for blue

Their whole life through,

Then passed right by—

And never knew.” 

— Shel Siverstein

Hello Everyone

This is Edward Williams again, filling in for He Who Must Be Obeyed.

'I cant afford it'

'It's too expensive'

Phrases you'll hear regularly when you're making offers to "Brokies" - as Kam viciously labels them.

It can be THE confidence killer for sales when you think you've only got crappy leads.

Luckily it's easy to fix.

How do you attract leads with money?

You don't talk about money..

Marketing that attracts leads with low likelihood to pay almost always makes a promise of something they can attain.

The very nature of the attraction is towards something they don't currently posses but would like to.

'How to build a $10,000 Online Store'

Will be attractive to people who don't have an online store and want $10,000.

Will they be able to invest in building one? Some will. Most wont.

Your advertising is 'working' but your audience is now filled with people who want something they don't have with variable capacity to turn that into reality.

Switching your messaging from what they ASPIRE to have to what they have previously DONE gives you a vastly different outcome.

'How to take dead stock sitting in your store room and turn it into $10,000'

Will attract the portion of the audience that has said stock.

They have already DONE something in the past and are seeking a better result.

They have acquired and invested in the past.

Their sunk cost is high so they are more likely to pursue their previous course of action to conclusion than throw it away and start something new.

It could be a strategy, physical asset or a resource like an employee.

"How To Double Your Facebook Ad Returns Without Changing Your Funnel"

"How to Turn Your Useless Team Member Into An A Player"

If your messaging points out LIABILITIES in their life and business and you turn them into ASSETS then they are very likely to work with you.

Will you attract less total leads? Yes

Will those leads be individually more valuable? Yes

Will you spend less time talking to people without the desire or intent to invest? Yes

Humans are pretty consistent.

People with no track record of investing, rarely invest.

People with a track record of doing...things, tend to do...things.

Switch your messaging to talk to people who've done something and you'll eventually stop dealing with people who never will.

Till tomorrow

Live to learn, Give to earn

Ed

PS: This is my last email to you. Victor will be taking over from tomorrow. Thank you for your time and for reading my thoughts. God bless.