Hey there

It's a beautiful morning here in Lagos...

And yes..

I'm on my second cup of coffee...

My specially brewed cappuccino mocha.

How are you doing?

I got some feed back from subscribers who sent in their "assignments"...

If you didn't send yours in...

SHAME!!!!

Off to the naughty corner you go!!!

1.

2.

3.

4.

Okay...

You can comeback now. Lucky for you I'm in a very good mood.

So..

This week we're talking about Ethical Cult Building for Coaches, Consultants and Trainers.

It's happening thursday live on HPEN...

But before that I want to share with you 3 primary experts make when building their tribe...

Mistake #1: They don't have the right messaging

Mistake #2: They don't have the right offer

Mistake #3: They don't prioritize sales

Not exactly what you were expecting right?

Well...

Burn this on your mind:

You educate to build audience...

You sell to build your tribe..

You market to create clients...

And yes you do it in that exact order.

Let's break that down a bit...

When it comes to educating to build an audience...

First...

The last thing you want to do is over educate.

Yes...

There is such a thing as over educating your market....

It's a fine art knowing how much education is too much education...

And on thursday I'll break it all down for you.

#wannaknowshowup

Second...

You want to be clear on the mindset of the people you're reaching out to build an audience with...

In TribeCraft™ we call them Orange dots.

When it comes to selling to build your tribe...

This is one key area most of us don't pay attention to.

First you need to understand the right kind of offer to make in order to create a customer...

Second...

You need to understand what I refer to as your Conversion Sequence™...

A Conversion Sequence™ is basically a messaging sequence that leads to a first transaction with you.

The key to this is understanding that you need one main product, delivered in 3 key ways in order for you to fully maximize your audience.

What are those 3 ways?

Pffft!

#evillaugh

#gottashowuptoget

When building a tribe...

Remember that the focus isn't a tribe of fans who basically have multiple creative ways of telling you how deep you are but will never spend any money on themselves by taking advantage of your offers.

What you want is to cultivate a tribe of buyers...

Those are your true fans...

They're invested.

And with that investment comes a lot of potential for creating ongoing relationships that consistently and continuously expand opportunities for you and them.

I'll breaking this down some more this thursday.

By the way...

The current early bird offer for the brand acceleration workshop in october is over....

And all things equal will be sold out by wednesday.

Want in?

You can now lock in your seat for just N30,000.

If you'd like to get in on the November batch...

You can do so for Just N15,000 on an early bird basis.

Whichever one works for you...

Please make your payment to Zenith Bank Account 1001635222

Account name Victor Ekpo Bassey

Once payment is made, please send an email to chieftribemaster@gmail.com with proof of payment and I'll take care of the rest.

Till tomorrow...

Play a bigger game.

CTM