To DIE™ or not to DIE™

Mar 13, 2024 7:55 am

Hey there!


There are many different ways to set yourself up to make a lot of money as you implement the Community Mastery Method™.


I've talked about the ascending transaction model (ATM) developed by my colleague, the ever wonderful Daniel Priestley.


It's lovely because not only does it help you build an audience, but you also get to build a tribe of customers and clients all at the same time.


The key distinction to note with all income models you'll find inside the Community Mastery Method™ is that they are all built around the idea that there are products that get you paid and products that get you know.


And you cannot afford to be mixed up about the two.


And whilst the Ascending Transaction Model™ is absolutely fantastic...


It's not a model you adopt at the beginning of your practice or if you're currently below $10,000 a month in revenue.


It's extremely difficult to ramp up your income using the ATM if you are:


  1. Just starting out
  2. Don't have a lot of money
  3. Don't have access a large audience to play with


I should know...


I've got five years of life invested in a model that worked perfectly in my growth phase but had disastrous effects on my income in my start up phase.


So what do you do?


That's where the Diversified Income Ecosystem™ comes in.


And it's based on a simple idea: Focus on creating 4 revenue streams designed to help you grow and unlock unstoppable profits.


The Diversified Income Ecosystem™ is made up of four interdependent income pillars that work together:

 

Income Pillar 1: The Intimacy Offer


This one-on-one high-ticket offer represents your personal income stream.


Whether through coaching, consulting, or professional services, the Intimacy Offer allows you to create major personal revenue by monetizing your expertise and delivering customized value to clients.


Treat this as your "money vault" to fund your investments and lifestyle expenses.

 

Income Pillar 2: The Core Offer


This is essentially a group consulting offer.


This central offer is designed for scalability.


It's designed to be a significant profit engine for your company.


It's the beating heart that facilitates expansion, innovation, and growth reinvestment.  

 

Income Pillar 3: The Customer Offer


Remember how I'm always going on and on about our primary job being to create and keep a customer?


Well the customer offer is designed to do exactly that:


Create and keep customers - for life.


It's basically lower-ticketed front-end products, courses, or memberships that generate revenue to fund your perpetual lead acquisition efforts.


By recycling profits into building your tribe of customers..


You eliminate the need to continually spend out-of-pocket on marketing.

 

Pillar 4: The Freedom Offer


True financial freedom in our space is all about creating a reliable stream of recurring income that covers your bases each month.


The Freedom Offer...


Typically in the form of a membership, continuity program, or annual subscription, provides this foundation.


Once you've priced it to exceed your monthly expenses by 30%, you've pretty much achieved self-sustaining revenue stability.

 

The true power of the Diversified Income Ecosystem lies in the relationship between these four pillars.


Each one supports and feeds into the others...


Creating a virtuous cycle of customer growth, consistent revenue, scalable profits, and self-funding marketing momentum.

 

To create your own Diversified Income Ecosystem...


Follow this step-by-step playbook:

 

1. Intimacy Offer: Identify your premium service, consulting package, or coaching program to monetize at the highest level. This forms your personal income foundation.

 

2. Core Offer: Develop your signature step-by-step system, training program, or done-for-you service package. Market this as your comprehensive flagship offer designed for scalability.

 

3. Customer Offer: Create an affordable, entry-level front-end product that provides a quick win and indoctrinates new customers into your ecosystem.

 

4. Freedom Offer: Construct a recurring monthly/annual subscription, membership, generates reliable income exceeding your overhead.

 

5. Offer Sequencing: Strategically map out each offer's position and pricing to a journey for your clients.

 

6. Marketing Engine: Fuel your customer growth and visibility by reinvesting Customer Offer profits into content creation, social media, ads, affiliates, and other lead generation.

 

7. Give them a wow experience.

 

This is how you build a foundation for scaling your revenue whilst consistently acquiring new customers.

 

The result?


A global practice designed for wild profitability at every stage of growth...


Self-funded audience expansion...


Financial freedom..


And the ability to consistently scale and dominate your industry through an unshakable diversified ecosystem.


This is why even though I'm currently not at 100% health wise, I have no worries about my practice.


It's also the reason why I'm able to invest in people at the level that I currently do.


So now you know...


By the way....


This is an excerpt from my book The N600m Practice Playbook.


Tomorrow...


I'll share another excerpt...


Something I refer to as SHARP Influence™...


It's a way of thinking through your visibility and fame in the market place.


Till then...


Get out of your own way.


CTM

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