The Truth About Books
Jun 20, 2020 12:00 pm
Hey there
Back when I started working with my
business mentor: Janet Switzer..
One of the first things I wanted to do
was write a book...
When I told her about it...
She asked me one question:
Victor, what's your business model for the book?
Business model?
What on earth is that?
She told me that the first thing to
do when writing a book...
Was to be clear about how exactly
that book was going to help
your business...
Writing a book just to make money from
book sales...
Is the worst possible way to profit from
a book when you are just starting out..
Especially if you have extremely valuable
knowledge and expertise...
Huh?
Hian!
So based on her advice..
I wrote my first book:
"Let The Cash Flow From What You Know"
And...
Because I was now clear about what I
wanted the book to do for me...
I sold it for N30,000 a copy and then
leveraged it to increase the price of my
private consultations....
That experience has never left me.
You see a book is an incredibly powerful
asset to have as an expert...
If you know exactly how to use it...
Far too many experts write a book for
vanity reasons...
And don't really take the time to
ask themselves the questions
that count...
So now I had a N30,000 book that
I was ready to take to market...
Then the second meaning of Janet's
question hit me...
You see back then...
Most printed books sold for less than
N5000...
And those were mostly foreign print
books....
How was I going to sell a N30,000
book in a town where that has
never been heard of...
Janet shared a few ideas with me...
And on the strength of that...
I ended up selling a hundred copies
of that book...
Over a 2 year period!
I can't even begin to tell you what
that did for me in terms of my
consultations...
A few days back...
Emeka Nobis sent me a copy of
his ebook:
Publish It. Make Money!
It's a very quick and valuable 30mins
read...
As I read it...
It reminded me a lot about the
conversation I had with Janet...
And with Emeka's permission...
I'd like to share it with you...
There's nothing to buy...
Just pure unadulterated goodness.
Inside the book you'll learn:
What the most important part
of your book marketing effort is (pg2)
The number one thing to pay
attention to if you want to sell (pg3)
A secret strategy all bestselling authors
use to generate a stampede of sales (pg5)
How to leverage public speaking to
sell more (pg7)
And lots more
For your FREE copy...
Please click on the button below:
That's it for today people!
Till tomorrow...
Play a bigger game.
Victor
CTM
PS: Next week thursday I'll be hosting
another free training on HPEN...
This time it's about how to get high
paying clients online using N1000 ($3) to
N5000 ($10) products...
Crazy I know...
But I've done it some many times...
It's ridiculous...
So join me next thursday
N/B: There wouldn't be a replay...
You've gotta show up live to access
this information...