Hey there

Yesterday we started this conversation about marketing...

Specifically...

We talked about how the key to marketing is making sure

that your are known, liked and trusted by the right people

and for the right reasons.

And remember...

We talked about how in the Community Mastery Method™

this is called TribeCraft™...

Today...

As promised...

We're digging into what it takes to be known by the right people

and for the right reasons in your market place...

So let's dig in...

The secret to getting known by the right people for the right reasons is this...

CLARITY.

Hehehehe...

I'll bet you didn't see that coming did ya?

Well it's true...

Clarity is power when it comes to being known.

Since Saturday 23rd...

I've been working with 21 pretty awesome experts to implement the

7 Day Cash Machine™ in their business...

Once we went over the individual components of the 7 Day Cash

Machine™...

One of the very first things I got them to do was go through a set

questions I refer to as the Avatar Distiller™...

As they went through it...

An amazing thing started to happen...

A whole lot of them changed their plans for what they wanted to

take to the market...

Why?

They got clearer and with that clarity came the ability to make better

decisions.

Clarity like I shared earlier IS POWER.

In order to get known by the right people at the right time for the right reasons..

You need to be fundamentally clear about three things...

First...You need clarity about your positioning.

Who exactly do you want to by known by?

And...

What exactly do you want them to know you for?

How are you going to show them that you're different from

everyone else claiming to offer the same thing?

These are very critical questions to ask.

Unfortunately all too often...

We don't give them the time it deserves...

Second...You need to be clear about your offer.

What problem are you solving?

How exactly do you want to solve that problem?

And...

How much do you want to solve that problem for?

Third...You need to be clear about your messaging.

How are you going to communicate the value of your

offer to your market?

What are you going to say online in order to get the attention

of the people who's attention you want?

How are you going to attract them into your world and

convince them that you're the only person they should be

talking to?

Amazing things happen once you're clear.

A case in point is one of my clients: Ronald Nzimora

Ronald had enjoyed a pretty awesome career as one of the

most sought after copywriters in Africa...

But he'd gotten to the point where he was frustrated with his work

and wanted more...

Now don't get me wrong...

Ronald was making quite a lot of money at the time...

So money wasn't the problem...

He was just simply at the point where he wanted to take his

business in a totally new direction...

Anyways...

I walked him through the TribeCraft™ framework...

The very same ideas I'm sharing with you in this series...

Within a year...

He DOUBLED his business....

Created 2 extra income streams...

(Multimillion naira income streams I might add)

Built a crack team of 11 on the payroll....

You know what's even better?

He's as free as a bird and joy has returned!

All because he got SUPER CLEAR.

And the same will happen for you.

IF...

You take the time to get clear.

Get clear about your...

Positioning...

Your Offer

And how you communicate the value of what you bring to the table.

Got questions?

Hit reply and let me know...

And I'll work my response into tomorrow's email...

I'll keep your details confidential of course.

Tomorrow..

I'll share with you the most ridiculously simple attention hack

for getting your market to like you..

It's the same strategy I used to turn a facebook group...

into a multimillion naira asset in 11 months starting with just N10,000

Till then...

Play a bigger game.

Victor

CTM

PS: The 5 Day Online Brand Acceleration Workshop is coming....