Hey there

#sipssuicidecoffee

hmmmmm...

aaaah

How are you?

If you've had dreams about becoming the next global best selling author in your space...

Let me share a quote with you that should help put things in perspective:

Someone once asked me how much I made from my first 'Guerrilla Marketing' book. The answer I gave was $10million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide open doors resulted in the remaining $9,965,000.

-Jay Conrad Levinson

(Founder of the bestselling Guerilla Marketing series of books and products)

Read that again...

Ssssssllllllllooooooowwwwwwllllllllyyyyyyy....

You see...

It's actually not about the book...

It's about the business model...

And for the most part...

These guys understand that the model is: Build a media company.

The biggest well meaning bad advice out there today is your publishing empire has to start with a book.

It doesn't.

In fact the real truth is that most of us are actually better off starting with other profit centers...

That give us the opportunity to build a tribe of customers before even thinking of putting out a book.

When I finally wrote the "Tribemaster's Cookbook"....

I'd done the work needed to make sure that the book would be a "hit".

So I got quite a lot of my followers to buy the book...

In a very short period of time I'd sold off a thousand digital copies to multiple different individuals.

That wasn't the icing on the cake though...

What most people don't know is that I'd also pitched the book to a number of MLM leaders in different network marketing companies...

One of them decided to take me up on my offer...

And paid me for 10,000 customized hard cover versions of the book with his name as a co-author.

Needless to say...

I made bank with that...

Then I partnered with Emeka Nobis to take the same content to network marketers in general...

Unfortunately for health reasons...

I couldn't follow through with that plan...

The magic wasn't the topic of the book...

The magic was in the work I'd done teaching the community mastery method and promoting the tribemaster concept long before the book was even ready.

Listen:

The real magic formula for building a lucrative and thriving publishing empire online is to do everything EXCEPT WRITE A BOOK AT THE BEGINNING.

It's just commonsense...

And that's how you think as a practitioner of the Community Mastery Method™

And yet..

So many authors and experts begin their journey by investing their time and energy into writing and then hopelessly trying to market a N5000 book.

Now don't get me wrong...

I'm not saying that writing a book at the start is wrong for you.

I'm just saying that thinking about your book..

Without thinking through the business model...

Is a very nice way to burn cash.

So don't just write a book and plan to sell it...

Focus instead on launching a publishing empire.

Case in point:

One of my platinum elite clients is marketing consultant in the US who routinely consults for executives in some of the biggest companies in the US...

After our first year of walking together he tells me: Victor I want to write a book about my expertise.

My jaw dropped.

Why?

Well this guy routinely charges upwards of $100,000 for a consultation and gets it.

Now he wants to put all that information in a $39 book?!!!!

God forbid badt ting!!!

A book like that would be a bad idea given his positioning at the time.

So instead I suggested a group program for people who couldn't afford to pay him $100k but had $15000 for a weekend.

That program took off like crazy!

And positioned him in front of a very large market of business executives.

2 years later...

And pre corona...

FT Press approached him with a deal: $160k upfront plus royalty from sales.

Now...

With his current positioning...

A book makes sense.

Oh crap!!!

Totally forgot...

Today I was supposed to tell you about the different components of a media company...

#sigh

That'll have to be tomorrow...

Anyways...

Today's the last day to get in on the N20,000 deal for the August Brand Acceleration Workshop.

After midnight today...

It's N30,000 till next week sunday...

And after that it's back to N40,000.

If you know you need help with your expert business online...

It's just silly not to take advantage of this.

Want more details about the brand acceleration workshop?

Click on the button below:

Click Here Find Out More About The Brand Acceleration Workshop

Remember our #hpentraining is on Thursday 9th July.

If you're serious about building your expert business online...

You truly don't want to miss this one.

I'll be sharing with you what publishing online is all about from a Community Mastery Method™ point of view.

And it'll be pretty different from what's currently circulating as "publishing wisdom" online.

As always...

There will be no replays.

So you gotta show up to get the info.

Got friends who would benefit?

Invite them to HPEN.

Till tomorrow.

Play a bigger game.

Victor

CTM