Hey there

First off...

If you're interested in becoming an

author...

And you still haven't downloaded...

"Publish it! Make money!"

What's wrong with you?

Go get it here:

Click Here To Get Your Copy

Nothing to sell...

Just pure unadulterated goodness...

Free booksense...

#sipssuicidecoffee

Now that's off my chest...

Let's talk about lead magnets..

You know what those are...

Right?

Just in case you don't...

Lead magnets are those bribes...

Marketers offer you...

In order to get their greedy hands on

your email address...

It's standard practice online...

My problem with it is that...

It generally populates your audience...

With a very low quality of potential

leads...

I've shared here how back in the

day...

I'd get email addresses like...

yourfada@gmail.com

or

Youdeymadt@yahoo.co.uk

#sigh

Those were very traumatic times

for me...

So strictly from a Community Mastery

Method™ point of view...

It really doesn't work...

As well as we've been told it does.

Like I shared in this post on HPEN...

If our job is to first build an audience..

Then convert the audience to customers...

And finally...

Convert customers to clients..

The starting point is to make sure...

You have a great foundation of really

great audience members first...

Otherwise what starts to happen is

that you generate...

Customers who are actually..

Demonic representatives of hell...

Who ultimately become malevolent...

Principalities and powers in your business...

We don't want that...

So what do you do?

Well...

Flip the whole lead magnet idea on it's head...

In other words...

Rather than ask them for an email address..

Before they access your goodies...

Offer the goodies upfront...

And only after that do you offer..

Them the opportunity to join your audience.

Example...

Most of us on this list...

Joined because you downloaded my

free report: What to do when you

don't know what to do...

But you only got the opportunity for

the most part...

Because you were already a member

of my circle on HPEN...

You've had the opportunity to develop

A relationship and a bond with me..

And so...

Getting on my list and suffering through...

My systematic overloading of your

inbox...

Was a very welcome thing.

As a result...

Within the first few weeks of this newsletter

I was able to convert some of you to

customers...

And I'm still converting more by the day.

That's the primary reason...

I send people first to the HPEN facebook

group...

Rather than to my email...

Get the good stuff first...

And once I've earned your attention...

I offer you the opportunity to get on my list.

Now just incase you missed the point:

If you run a facebook group...

One way to maximize it...

Inspite of Unku Nzukabags wahala is this:

USE IT FIRST AS A FILTER FOR YOUR AUDIENCE

SLIGHTLY UNRELATED CASE STUDY:

One of my clients had a course with 26

videos that he'd been trying to sell...

It was 26 videos with 12 live sessions...

For N120,000

Darn thing wasn't selling...

So I suggested we take the best video

from the course...

Offer it for free...

And ONLY offer those who got to the end of the

video...

A 15mins implementation call...

If they submitted their assignments from the

video...

During the call...

They were offered...

The opportunity to buy the 12 live sessions...

For N450,000...

Within 2 days...

We sold 15 spots...

Crazy right?

But it's a perfect example of why

Laying a foundation of the right

audience is so important to

selling high ticket online.

Now for some real talk:

This is the kind of stuff..

TribeCraft™ empowers you to do...

At the Brand Acceleration Workshop...

You get first hand opportunity to...

Work with me to help you implement it...

So...

If marketing is a struggle for you now...

Isn't it time YOU did something about it?

Click Here

To find out more about the brand acceleration workshop.

Till tomorrow..

Play a bigger game.

Victor

CTM