Hey there!

I honestly want to crawl back in

bed....

So I'll make this quick...

Well...

Sorta....

When you implement TribeCraft™

in your expert business...

The general awareness about you.

your brand and message...

Will increase...

THE MORE YOU GROW YOUR

BRAND and...

The more your presence and awareness increases....

The more you will find that people will

generally fall into one of three categories.

I call it the 20/60/20 rule...

And if leveraged properly you'll create a

massive community of raving fans. 

Twenty percent of people will love you

and everything you do.

No matter what....

Unless you do something really horrible

(like somebody I won't mention...smh)

Sixty percent will be on the fence.

They either aren't familiar with you or they

haven't made up their mind about you yet.

They can take you or leave you. 

Twenty percent will hate you.

No matter what.

These people don't match your personality...

And...

As far as I'm concerned...

Weren't hugged enough as a child.

Cue Evil laugh: Hehehehe...

They thrive on hating what is popular.

Don't worry about these people because

they were never going to buy from you anyway.

And in fact, their hate toward you is actually

a good thing because it lights a fire in your fans.

As you become a more visible...

You will find you are constantly being watched.

Some people will respect and admire you.

Some people will be jealous of you...

And some people will flat out hate you.

Sounds fun...doesn't it?

It's not such a bad thing. 

Haters drive your raving fans who love you crazy.

It unites your fan base.

They'll fight for you and defend you.

I've seen it happen over and over again on HPEN...

When some idiot attacks me for no good reason.

Don't believe me? 

Try telling someone who owns an iPod, iPhone,

and iPad...

That Apple isn't the best in the business.

Look at the passion and fire in their eyes

as they defend what they love. 

Your supporters will stick up for you and

they will fight for you.

It strengthens the bond between you and

your audience who loves you. 

The number one thing you don't want is for

people to be indifferent about your brand.  

We see this all of the time with politicians.

Maybe you are for the president or maybe

you are against the president.

Either way...

When someone attacks “your guy,”

you want to fight back. 

It is human nature to want to be liked...

But understand you are never going to

please everyone.

Having haters is unavoidable.

No brand can have universal appeal.

You have to develop a thick skin about it...

And you have to focus on those who love you.

Not everyone will be a fan of yours.

And that's okay because you don't want everyone.

You want the right people.

There are enough people in the world not

to have to work with the douchebags.

This is why the 60 percent on the fence

are dangerous.

You don't want them on the fence.

You want to know exactly where they

stand one way or the other.

The quicker you get them to make up

their mind, the better. 

You also have to know the difference between

Someone hating you and someone giving

you honest feedback.

There is a difference between someone

being a critic and someone being a jerk. 

Real feedback is not full of insults and hate.

Actual criticism is genuine.

It's that person's opinion and they are entitled to it.

Be thankful they are voicing it so that you

know what areas you need to improve.

It's the people who never say a word who

should greatly concern you.

They aren't into you, and you have no idea why. 

Being 100 percent honest with you...

it doesn't feel good when someone doesn't

like you or your business.

My first response when someone critiques me...

Is never overwhelming joy and appreciation for

their honesty.

My first reaction is to tell them:

They are stupid and ugly and that no one loves them.

Fortunately for me...

It stops in my head and is never actually played out.

Even though honest feedback can be very hurtful..

Iit is something you must accept.

Real feedback from your audience and customers

should be taken very seriously.

Constructive criticism is something you must be open to.

Don't run from it— embrace it. 

Haters, in contrast, aren't worth the energy.

Don't waste time trying to win them over because you won’t.

Focus your energy on taking excellent care of your supporters and fans. 

Marketing legend Dan Kennedy says

If you aren't pissing off at least one person a day, you aren't trying hard enough.

Don't let a few negative people stop you

from sharing your message and helping others.

Focus on those who appreciate and value what you do. 

In fact, screw the haters.

Put everything you've got toward the 20 percent

of people who get value out of what you do.

The 20 percent of people who need your help

are the people highly interested in you...

And those are the people spending money.

The other 20 percent aren't making you a kobo. 

Don't fuel people's hate with a response.

Again, respond to a genuine critic or

customer complaint...

But let the haters hate.

After all, life is short.

Why waste your time with scum? 

Regardless of what someone says about you..

You can chime in on your side of the story

And let everyone come to their own decision. 

Haters are the reason experts often freak out

about social media...

Because they feel they don't have control of their message.

News flash: You never had control.

People have always been talking about you;

It's just that prior to social media you had to

be standing right next to them to hear it. 

Negative people aren't worth your attention.

They will throw you off your game and bring you down.

Take comfort in knowing that the haters

were never going to become clients anyway.

You have fans and supporters.

Give them everything you have got.

Let the haters hate.

Till tommorow...

Play a bigger game.

Victor

CTM

PS: Don't for get our training tomorrow

If you miss it...

You only have yourself to blame for the

opportunities you'll lose as a result...