How To Create Demand Out Of Nothing

Aug 04, 2020 12:01 pm

Hey there!


So after the threats I codedly issued yesterday...


I was expecting an avalanche of emails asking "bert maka why"


Guess how many emails I got?


Nada..


Zip...


Nating!


As a result...


This morning I suffering from a pretty acute case of bruised ego.


#sipssuicidecoffee


Anyways..


All is forgiven...


I'm still carrying out my threats...


After all what good is a threat if it wouldn't be carried out..


So by this weekend...


I'll be sending out details about how exactly a subscription to the new improved daily mentor would work...


If you're digging the community mastery method™ and looking for a way to access ongoing mentoring from me without having to cough out N2million...


This is pretty much it...


I had a blast yesterday at the introductory class for august's Brand Acceleration Workshop.


One of the things I hinted about was how you create demand out of thin are...


We'll be digging into that today...


Imagine this if you will...


You're running a webinar to teach something about your service or product...


You mention a word that triggers curiosity and your participants go googling...


Their search result brings up multiple alternatives to you...


Some cheaper...


I don't think I need to tell you what happens next...


Sometimes...


It's not even that they find a cheaper alternative...


It's that they think they know what you're talking about and so there's no need to give you money...


This is why you must…


MUST! …


Make sure your marketing never positions your product or service as a generic, commoditized solution.


In scientific terms that means...


Broda/Sista...no allow make dem dey price you upandan like okrika.


Instead...


You want your marketing message to present your prospects with a “proprietary solution”.


Something exclusive and different.


And that's what having a SolutionFrame™ will do for you.


Now...


SolutionFrames™ are not to be confused with the overall intellectual property that sits behind everything that you do.


Today at BAW I'll be bursting that difference wide open.


And if you can't make it to BAW...


Make it a date this Thursday for our masterclass on:


image


Remember...


There'll be no replays...


So show up live if you want this information.


Oh and by the way...


The September Brand Acceleration Workshop is currently sold out.


And October is almost half filled as of this moment...


#cuesinisterbackgrounddrumming


#cueevillaugh...


Muuuaaaahahahahahahaha


#gleefullyrubbinghandstogether


Till tomorrow...


Play a bigger game.


CTM


PS:


Just in case you thought I forgot...


I didn't.


#sideeye


Wanna lock down your october Brand Acceleration Workshop spot for just N20,000?


Hit reply and let me know.

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