Hey there

Yesterday..

A fun question came in:

CTM when is the right time to charge high for my products and when should I charge low. I was told that when I start I should start with a low product and then increase as I go. But in one of your emails you said high price is better then you now made a 1k offer. I'm confused. Please explain.

#sipssuicidecoffee

Hmmm...delicious.

Alright...

Let's get into this...

Here's something you need to understand...

Just as there are two kinds of products...

There are two ways to think about pricing...

First....

You can price products as a way to get into a

market and get known by your ideal prospects...

Second...

You can price products in order to be able to

quickly grow your business and easily support

your preferred lifestyle.

When most of us think about pricing....

We only think in terms of generating an income...

And as a result of that very small kind of thinking...

We limit the opportunities we have to grow...

Now concerning the question that was sent in...

When you're starting out in the Expert space...

It's a big mistake to assume that just because you

are starting out...

You should start at the bottom...

My advice...

Start at the top or as close to the top as possible..

As far as the pricing of your main offers are concerned...

Always...

Always...

Charge what the market can bare...

Not what your peers recommend.

It's easier to get to N40m ($100000) a month with twenty $5000 offers...

Than with a four thousand N40k ($100) products.

In fact...

If you want to be profitable real quick...

Make sure your main product brings in N1.2m ($3000)

per client a year...at the minimum.

Now the big question is this:

If you're just starting out and nobody knows you...

How do you get them to cough up N1.2m ($3000)...

One way is to be extremely great at presentations and

having enrolling conversations...

By the way we talk about that in Day 3 of my upcoming

Brand Acceleration Workshop...

Another way is to create an experience that not only

gives them results in advance...

But also positions you to be able to turn your marketing

into a profit center...

And that's where your low ticket or low priced offers come in.

Like I've mentioned in previous emails...

First...You build an audience...

Then you use low priced products to separate your customers

from your general market and audience...

Then you focus on building a relationship with your

customers so that you can turn them into clients.

And just in case you're wondering about the difference..

In the Community Mastery Method™..

The word customer is used to refer to people who buy

from you but you do not assume responsibility for...

The word client refers to those people who for all intents and

purposes you have taken into your care and protection.

The difference is the depth of intimacy and connection

in the relationship.

Yesterday...

I suggested strongly that your singular goal as a practitioner

of the Community Mastery Method™...

Is to create and keep Customers....

Why?

Because customers become clients...

And clients bring stability and growth to your business.

So...

To be clear...

It's not about which pricing method is best...

Or whether high ticket is better than low ticket...

It's about purpose...

And as far as the Community Mastery Method is

concerned...

You need both...

For those of us who will be taking part in the

Brand Acceleration Workshop...

One of the bonuses I'll be giving to you is a course

I haven't released yet...

It's a 10 part course called Pricing For Fame and Fortune..

Inside you'll learn how to leverage both forms of pricing

as part of your marketing online...

What to offer in order to charge different price points

and build a tribe of customers...

5 factors that will help you determine the perfect price

at all levels..

The two major mistakes people make when pricing and

how to avoid them...

5 ways to turn low ticket offers to high ticket offers

7 ways to win more customers by handling price bbjections

The one no-brainer strategy that directly affects your bottom line

4 ways to justify your pricing at any level..

The reason why customers should pay your asking price

Six simple pricing hacks to help with your profitability

The only way to know for sure that you have optimized your pricing

Not bad...right?

The course will be priced at N15000 ($39)....

But yours free for being a part of the Brand Acceleration Workshop.

To lock in your seat at the early bird rate of N25,000 ($50) rather than

N40000 ($100)...

Simply make a payment for N25000 only to

Zenith Bank Account 1001635222

Account name: Victor Ekpo Bassey

Once payment is made...

Please send an email with proof of payment to

chieftribemaster@gmail.com.

If you're outside Nigeria...

Please hit reply for payment deets...

Have an awesome day...

And...

Till tomorrow..

Play a bigger game.

Victor

CTM