How NOT To Monetize Your Content
Jun 04, 2020 12:00 pm
Hey there guys!
It's the Chief Tribemaster here..
A few days back I got this question from a subscriber:
How do I monetize my blog, since it's for corpers?
For those of us outside Nigeria...
The word Corper isn't a regular name for an animal, place or thing...
It's actually an abbreviated (sort of) reference to a participant
in the mandatory basic paramilitary training and national
youth service program here in Nigeria.
As always I asked for details and this was what I got:
- The goal of the blog is to provide up to date news and stories about what's happening in the NYSC world.
- What he actually wants to do is teach CV writing services and job interview skills, and offer CV writing services
- The blog is about a month old
- The blog currently doesn't have a lot of visitors
Next I did a quick search on line to see what he had in terms of
a profile...
The recommendation I'm going to make is based on the information
I currently have access to...
=============================
Dear
First...here's what you're doing right..
You have a very clear audience you want to attract: Corpers
That's great.
My question though is if what you really want to do is teach
CV writting and job interview skills....
And ultimately charge for CV writing services...
Why isn't that the total focus of the blog?
Instead what you've done is basically a news blog for corpers.
I'll be honest with you...
When it comes to blogging...
Newsblogs...
No matter how niched...
Are tough to monetize if you don't have a lot of money to
drive readership with...
And even with that...
The chance of failure is still pretty high today for everyday people.
I would suggest you narrow down an focus exactly on what you
want to do.
But let's zoom out a bit...
If you really are an expert on what you want to teach...
What I'm going to share in the rest of this email will change your
life within 6 months if you apply it...
If you're not an expert at what you want to teach...
It will make you miserable...
So before you apply this: GET REALLY GOOD.
That said...
Let's apply TribeCraft™ to you...
Step 1: The Clarity Filter
Position Your Blog As The Go To Destination For
Answers To A Specific Problem
Let's get really clear on who you want to attract to your
blog.
What kind of corper would be willing to pay for CV writing services?
Get clear on that.
And no...
It's not corpers in general...
It's a very specific type of corper...
How would they need to see you in other to trust you?
Get clear on that...
What do you want to be known for by them?
Get clear on that...
When it comes to the question of what you want to be known
for...
Think big picture...
Corpers ultimately become workers...
Some become employers....
At what point in their life journey do you want to stop being
relevant to them?
Get clear on that.
Step 2: The Consistency Protocol
Choose One Social Platform, Dominate Their
Attention
So I see that you have social media handles on
quite a number of platforms...
I'd recommend that you focus on the one that gives
you the most access to the Corper you want access
to...
Create one major valuable content piece each week for
your blog and make that the basis for showing up daily
on your social platform of choice...
Invite them to a closer relationship with you via email...
Don't call it your newsletter...
Call it a 12 Month Career Mentorship Program
Don't obsess about the number of people who read your
blog...
Obsess about the number of people who open and read and take
action on your emails.
Work on building that bond and you'll be set for life.
Step 3: The Connection Builder
Convert Attention Into Sales and Revenue
By this stage...
You have an audience that you're steadily building.
To create income...
You need to understand that there are 8 primary
income streams available to you as an expert...
- Speaking
- Authoring
- Training
- Mentoring/Consulting
- Facilitating
- Coaching
- Done for you Services
- Branded product manufacturing
These eight income streams can be broken down into
64 additional income steams...
To monetize the attention you have...
You need a product based on one or a combination of
the possibilities above....
And you need a conversion event.
I'd recommend having a live webinar each week where
you teach concepts and ideas related to your subject
matter...
And...
Sell your services or product at the end of the webinar...
Another way to monetize is to build a list of 5000 email
subscribers
Once you have that...
Simply put together a rate card...
In other words...
Decide what you'll charge for people promoting to
your audience...
You could have different rates for..
- Banners
- Emails
- Shout outs
Personally my go to route for monetization has always
been products.
I hope that helps.
======================
That's it for today people.
Remember...
The early bird offer for the Brand Acceleration Workshop
ends this sunday at midnight...
To take advantage of it...
Make a payment for N25000 to
Zenith Bank Account Number:10001635222
Account name: Victor Ekpo Bassey
Once payment is made...
Please email chieftribemaster@gmail.com with
proof of payment and I'll take care of you...
Living outside Nigeria...
High reply and I'll take care of you.
Till tomorrow...
Victor
CTM