Hey there!

So yesterday....

I shared with you a process that I hope we'll be going through

together every two weeks....

It's called "The Results Engine™" for those of us just jumping in.

Don't worry...

I'll do a repeat of it with more context this coming Sunday.

If you're only just getting this email...

Please understand that the ONLY reason you're getting is is because you currently are or have been a customer...

Or you directly paid for this...

It's a daily mentoring program that is focused on helping you become a high

profile, highly paid person of influence in your field...

and as a result build a wildly successful and highly profitable global practice based on your knowledge and expertise.

My goal is to consistently make this the single most useful publication

available to you in our space ( The Expert Space).

Please be warned:

If you got complimentary access as a result of being a customer or client....

And you unsubscribe.

You literally will not be able to resubscribe with the same email and it's most likely you'll have to pay to get back in.

#justsaying

The most powerful audience isn't the one with a million people.

It's the one with people focused on and dedicated to a common future

bound by a common philosophy or way of thinking.

That's what I aim to create.

And as much as it'd break my heart to see you go.

I'd rather have that than waste your time.

And just in case you're wondering why I'm sharing this now...

Well...

It's because this week we have 129 brand new subscribers joining us.

And I just want to get that out of the way.

Now...

On to our subject for today.

How do you need to think about yourself and your work in order

to attract the attention of quality clients...?

I'm talking to about people who not only willing pay you...

$3000...

$5000...

$10000...

$20000....

Even $50,000+

But also happily refer you....

Especially if you live and work from a country Nigeria...

Like I do.

How do you gain the trust of quality people from all over the world?

This past Saturday...

I started the conversation by talking about the power of your messaging...

Today..

I'd like to take that conversation further.

You see, you messaging has to be based....

Not on...

The quality of the information your are sharing...

Or...

The quality of the work you will do for them...

Or...

The amount of time you are committing to working with your clients...

Nah....

The kind of people we are talking about care about one thing and

one thing only...

They ONLY care about results!

I share this because...

When we charge a premium for our knowledge and expertise...

It's very easy to fall into the trap of stuffing up...

Simply because we feel we have to justify the price we're charging.

I know.

Been there. Done that.

It took a while for me to learn that...

Working hard to justify the money a client is spending on me....

And helping a client win...

Are two completely different things.

You need to learn and be comfortable with that fact too.

So...

CTM help my life! How do I do this?

Calm down. Let me explain.

The key to all this is found in how you capture, package and distribute your intellectual property AKA the wisdom in your head.

There are two levels of packaging you need to have for your wisdom and expertise.

First is what I refer to as your Distinct Solution System® (DSS® for short).

This is the fundamental system that sits behind everything that you do in

the market place...

It's based on your values and NOT on a problem you've identified in the

market place.

It's your defining body of work.

This is vitally important because once you have this clearly mapped out...

It's extremely difficult for anyone to duplicate your results.

And so you have a toll gate position in the market place.

Your DSS® evolves as you do...

It's literally the productization of your personal values and beliefs.

In my world...

The Community Mastery Method™ is my DSS®

Second is what refer to as your SolutionFrame™.

This is basically your wisdom organized to solve a specific, identified, measurable problem in the market place.

It's what you sell in multiple different formats: courses, books,

events, consulting, coaching, speaking, etc

Every SolutionFrame™ by default finds expression in your DSS®.

How do these two work together?

Think of it this way....

You get people to buy into a future represented by the values and beliefs

of your DSS®...

Then you help them develop the clarity, confidence and capabilities they need to

create that future using your SolutionFrames™.

Example...

The future I'm leading you to, for the most part, is becoming a high profile, highly

paid person of influence in your field.

That's the future promised by my DSS®

Once you've bought into that future...

I literally do not need to convince you of the value of investing in yourself

through any of the SolutionFrames I've created.

At the point...

If I ask you for $5000 to join the 97day challenge in order to implement

TribeCraft™ (one of my SolutionFrames™)...

It's no longer about me proving whether or not I can deliver the result...

It's now about what options you have available in order to be able to quickly

get the support you need to implement and move closer to the future promised.

This is an incredibly powerful place to be.

So let's tie this all up.

The reason you have to be serious about developing your DSS® and consequently your SolutionFrames™...

Is the depth of conviction that it gives to you.

I'm talking about the conviction that comes from knowing, that you

know, that you know, that for sure you can deliver a result on a

repeatable basis.

It's way beyond just delivering information (which is what most do).

As practitioners of the Community Mastery Method™ what we are

called to do is so much more elegant.

It's about transformations and consequently delivering results at multiple

different levels...

So much so that you clients see you as a life time resource.

The big question though is this:

How do you do the thinking needed to deliver at this level?

That's what we'll dig into tomorrow...

Till then...

Get out of your own way and play a bigger game than you've ever played before.

CTM

PS: Registrations for Start The Year Right is now formally closed. If you've signed up to be a part of the experience, you've be receiving onboarding details come Wednesday 10th, January 2024.

PPS: Every month for the rest of the year I'll be hosting a series of workshops focused on critical aspects of the Community Mastery Method™.

If for any reason you can't join us at Expert Business School, the workshops provide you with a cost effective option for acquiring the skills you need to become a high profile, highly paid person of influence in your field.

Our first workshop after Start The Year Right is Creating The Perfect Offer: How to turn any product or service into an irresistible offer that sells like crazy.

Details coming soon. The investment: N50,000 or $47 (Subscriber rates)