Hey there!

Yesterday was fun.

We had the first part of the How to Launch a coaching and consulting practice that thrives in any economy.

Replays are available.

You can have access to it and a ton of other bonuses when you buy my book, the Tribemasters Practice.

Anyways...

Yesterday I started the conversation about The Tribemaster Practice Accelerators:

And we dug into the accelerators that help you create a Circle of Clients in your practice.

Today we're taking that conversation further and talking about the Tribe of Customers.

Everything we do in a Tribemasters practice is focused on creating and keeping customers.

Why?

Well customers become clients.

And when you build the Tribe of Customers the right way...

What happens is that you create ideal clients.

Clients who know and recognize your worth.

The first step to creating a customer is pretty simply: Offer them something to invest in.

Yup.

It's that simple.

What most miss out though is that this offer to buy something should be designed with continuity in mind.

In other words you want something that's part of a series.

Why?

So the person why buys this month, potentially would be interested in buying next month.

That's why I love subscription based offers.

Ideally though you sell these offers month by month to give people options.

Once you've created a customer...

Your job is to keep them.

That's where the accelerator Ethical Cult Building comes into play.

This is pretty much about using the same social dynamics that fuel world religions and social movements and implementing them within a commercial environment.

It's incredibly powerful.

Imagine installing a protocol so powerful that your customers offer the same level of loyalty that the Pope enjoys.

Once Ethical Cult Building is installed as an accelerator, you literally don't need to bother about copywriting, being able to write super sales letters or anything like that...

You people will buy by default simply because in their heads, investing in your methodology at the highest level that they are able to is an investment in their future.

The next accelerator to be installed once you have Ethical Cult Building in play is the Referral Engine.

The Referral Engine does two things for you:

1. It multiplies the quality of customers and so you don't have to worry about promotions, your customers will go out and do that for you.
2. It multiplies the quality of clients you have.

At it's core the Referral Engine is about three things, the most important of which is the Referability Habits I always go on and on and on about:

1. Do what you say you will do
2. Finish what you start
3. Say please and thank you
4. Show up on time

These jump start the referrals you need.

I find it amusing that whilst the most power way to grow our practice is not through marketing but through referrals...

Most of us actually do not have an active plan for generating and creating referrals for our practice.

#sigh #smh

The final accelerator is Bridge Programing.

A Bridge Program is simply a program that solves a problem and at the same time gives customers the opportunity to invest in themselves as well as upgrade their relationship with you.

It's typically a short run program and can be anything from $100 all the way up to $3000 depending on the market you serve and the problem you solve.

These programs can be anything from a 90mins consultation that you charge $250 to $1000 for ....

To workshops, masterclasses, challenges, 30 day transformational programs...

The emphasis here being that they are live programs with interactions with you.

The other really great thing about bridge programs is that once done, they can be added to the library of resources available to your clients and customers.

Cool right?

I know.

Anyways...

That's it for today.

Tomorrow I'll dig some more into the last part of this: Your Audience of Seekers.

It will change how you currently think about how you show up and build an audience with Social Media.

In other news...

I have to shift the How to get lots of clients fast workshop.

Mainly because the second half of the How to launch a coaching and consulting practice that thrives in any economy will be coming up in two weeks.

Wanna join us live?

Hit replay and let me know.

The investment is N20,000.

Or you can simply buy my book and have access to pretty much everything I'm creating during this time leading to the public launch of my book.

Till tomorrow.

Get out of your own way.

CTM