The Certain Way by Victor Ekpo Bassey

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Success is a byproduct not a ...

Hey there..


One of the most liberating things I've learned in nearly 50 years is that success isn't necessarily something you have to chase.


It's something that can emerge from consistently doing the right things.


Let me explain.


Many years ago, I learned about four simple habits of referability.


  1. Do what you say you'll do.

  2. Finish what you start.

  3. Say please and thank you.

  4. Show up on time.


Nothing particularly extraordinary.


But think about what happens when someone practises those habits consistently.


People begin to trust them.


They become more comfortable recommending them.


Their reputation grows.


And opportunities begin to emerge.

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