Hey there ,

I want to talk today about the mindset you need to have if you want to position yourself for maximum opportunities on your path to high profile, highly paid expert status.

The mindset is what I refer to as: The Zero Label Mindset™

When people get in to this space...

They struggle with identity...

I'm a coach...

I'm a speaker...

I'm a trainer...

I'm a writer...

Those are the basics...

Other's try to be a lot more colorful but I wouldn't bother you with those.

The problem with labels is that they create an instant impression in the minds of your market.

And once that locks in...

It's very difficult to change.

The smart thing to do is to NOT label yourself at all...

Instead build positioning around assets that you've created for instance...

A book, a movement, a company, a brand etc

Does that mean you'll never use the words coach, consultant, trainer, writer etc in describing yourself?

Nope.

It just means you'll only use it in context of what you want to sell in the moment.

Here's how it works in my life.

If I'm asked to introduce myself in an audience...

I don't say I'm a coach or consultant...

I say I'm the founder of the highly paid experts network, an internationally respected entrepreneurial development community focused on helping entrepreneurs become high profile, highly paid persons of influence in their field.

Why?

Because as the founder of HPEN...there are no limits to the opportunities that can come to me.

But if I introduce myself as a coach...

Instantly peoples minds are locked into only offering me very specific types of opportunities only.

Now if I had a coaching program to sell...

I'd tell them about the coaching programs and about how I also happen to have mad coaching skills...

See how that works...?

Giving me the opportunity to leverage myself with integrity.

So that's that...

I hope that helps.

Till tomorrow

Get out of your own way.

CTM