🍩 Good day, Donuts!
Yesterday I finished tidying up my new work area. And this adjustable standing desk is my new favorite gear! It's spacious, and now I want to work even longer hours! 😍
Now, to the point.
Today's newsletter is all about the proper implementation of hreflang tags. This is a technical SEO topic, so if you are not interested in the subject, just skip to the bottom to read one of the most inspiring lines I have read ever. I plan to print and frame them on the wall behind my desk.
Anyway, I highly suggest you save the article for "boring days." From my research, it's the only article on the internet explaining the actual implications and how to resolve them.
You can read the whole article here - How to Add Hreflang Tags in WordPress. The article explains in great detail everything I've learned about the proper implementation of hreflang tags and isn't only about sites build on WordPress. It is applicable to any CMS on which you can create a website.
I won't include the whole article here, as it is lengthy. Here is an excerpt from the article on the SEO benefits of hreflang tags.
What is Hreflang Tags?
The hreflang attribute is a technical solution for websites that have similar articles, usually landing pages, in multiple languages.
Hreflang tags tell Google which language you are using on a specific page so that the search engine can show that result to users searching in that language.
What's the SEO Benefit of Hreflang?
One of the SEO benefits of implementing hreflang tags on your site is decreasing your bounce rate and increasing your conversion rate by ensuring that your target audience lands on the version of your landing page most appropriate for them.
The second SEO benefit for implementing hreflang tags on your multilingual site is avoiding duplicate content. This is very relevant for eCommerce pages where the content is 99% the same for multiple countries (for example, in English for Australia, USA, England, New Zealand), and the only change is country name and currency.
Without hreflang tags, Google might see it as duplicate content. With hreflang, you make it technically very clear to the search engine that it is the same content (or almost), just optimized for searchers coming from different countries.
What is Hreflang's Effect on Rankings
The purpose of the hreflang attributes isn't necessarily in increasing traffic; instead, the goal of using them is to serve the right content to the right users.
Hreflang attributes help search engines serve the correct version of the landing page into the SERP based on the user's language preferences and location.
I would love to hear back your opinion on the article. If you have further suggestions about the topic, I will gladly include them in my article and credit the author.
Have I Been Committed?
One of my passions in life is Poetry. Reading, writing. Because the heart should be fed, too, I share these prolific words below.
Follow my heart
and be myself.
A life without regrets
regardless of consequences.
That's how I wanted to live.
Have I been committed?
A man near his death goes through his life in a second and asks himself "Have I been committed (to)?"
You can complete the sentence for yourself. And you haven't been committed, do what your inner mind says.
📚Books I Enjoyed
- Last week I finished reading "Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal." Whoa, it's a bloody mess. I had no clue about the history of Twitter and how everything has begun. Believe me; this reading is entertaining.
- I also reread one of my favorites books "Think Little: Essays (Counterpoints)." “Think Little” is cultural critic and agrarian Wendell Berry at his best: prescient about the dire environmental consequences of our mentality of greed and exploitation, yet hopeful that we will recognize war and oppression and pollution not as separate issues, but aspects of the same.
Enjoy the day, friends!
Own your future, Friends!
Mila 💌
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