One of the challenges with relying on email marketing is that so many people hate receiving email. When you consider just how much SPAM is flying around these days, it’s not hard to understand why. Most of us work hard to keep our email communication...

Humanity is not a zero sum game. The scope and messiness of human inequality is so vast that most people don't even want to try to make sense of it or even contemplate it. The easiest thing to do is to focus on the people we know and the community...

“Being able to do something online that you can’t do in any other way is important . . . That’s because the web is a pain to use today! We’ve all experienced the modem hangups and the browsers crash — there are all sorts of inconveniences: websites a...

So you've done the work of coming up with a business strategy, a minimum viable product or service, and a business plan. Now what? Well, for a company to achieve its strategy and operate effectively, it must have goals, measurable objectives, and a m...

Perhaps the oldest, most manipulative rule in the game of civilization is the one that makes members of a particular tribe embrace the idea that only this tribe is right. It's not truth. It never was truth. It's a survival tactic. A control mechanis...

One of the biggest changes of the internet age is hardly ever mentioned: people without formal training in graphic design produce a huge percentage of all the visuals we see today. That's not necessarily a good thing.  It started when computerized d...

For the first Christmas in my lifetime of Christmas memories, I slept past dawn. Until today, I was either a child awake at first light, rushing downstairs to look in my stocking; a parent waking to get my coffee made before the children woke; or a g...

We like to think of ourselves as rational beings, but when it comes to buying, we're just not (oh - and wait until I address reason versus emotions in business decision-making, though that's another article entirely). Consumers - female and male - b...

Brilliance and charisma are exciting when we encounter them. Even more than beauty, they are the indelible elements that propel some people beyond ordinariness and into the public imagination. Brilliance and charisma are so compelling that we tend to...

I'm happy. I really am. It's an opportunity for a reset. And as a person who embraces hope when reality is tough (not optimism - that's different. But I'm good at hope), I take the hope where I can find it. We need to celebrate every good thing, be...