One of the challenges with relying on email marketing is that so many people hate receiving email. When you consider just how much SPAM is flying around these days, it’s not hard to understand why. Most of us work hard to keep our email communication...
“Being able to do something online that you can’t do in any other way is important . . . That’s because the web is a pain to use today! We’ve all experienced the modem hangups and the browsers crash — there are all sorts of inconveniences: websites a...
So you've done the work of coming up with a business strategy, a minimum viable product or service, and a business plan. Now what? Well, for a company to achieve its strategy and operate effectively, it must have goals, measurable objectives, and a m...
One of the biggest changes of the internet age is hardly ever mentioned: people without formal training in graphic design produce a huge percentage of all the visuals we see today. That's not necessarily a good thing. It started when computerized d...
We like to think of ourselves as rational beings, but when it comes to buying, we're just not (oh - and wait until I address reason versus emotions in business decision-making, though that's another article entirely). Consumers - female and male - b...
Brilliance and charisma are exciting when we encounter them. Even more than beauty, they are the indelible elements that propel some people beyond ordinariness and into the public imagination. Brilliance and charisma are so compelling that we tend to...
When Will We Start Treating Lab-Grown Diamonds Like a Product Instead of Like an Intruder? The jewelry industry continues to take polarized positions on lab-grown. It seems like every time we've grown past this debate, another social media group com...
Build the Ultimate Competitive Edge I have been a student of creativity for most of life. My original career goal was to be an opera singer - I'm a mezzo soprano. So I trained all through adolescence and studied drama and music at university. But wh...
To Succeed in Business, You Need to Play the Long Game In this six-minute video, Andrea Hill talks about the importance of using your marketing strategy to build a long game of exponential value. https://www.youtube.com/watch?v=BKiUx9ITD2M Tr...
Our son was insanely bored in high school and we didn’t have better education options where we lived at the time. So we let him get his GED and finish early rather than ruining education for him forever. When he entered the University environment we...
