New name. New logo. Same great content.
In the past 3 months, you've probably noticed a few changes in our newsletter and we wanted to bring a new face along with the new content we added to our emails. Hope you enjoyed it as much as we did. 🤘
Can we ask you for some support here?
Share PRODX.design to the ones you think would benefit from developing a business foundation from a design standpoint.
___ by Built for Mars (7 min read)
GameStop vs Amazon
[Case Study] Gamestop—the previously dominant brick and mortar store—is going through a transformation. With new leadership, no company debt, and a war chest of more than a billion dollars in cash, their focus is now largely on technology and eCommerce.
___ by Fog Yi Hao (6 min read)
"New normal" shopping
[Case Study] Due to the COVID-19 pandemic, our habit-filled lives have changed drastically; work has moved to telecommute, leaving our homes has become a health risk for ourselves and those we live with, and remaining physically distant from others has become a quintessential safety precaution.
___ Nielsen Norman Group (10 min read)
Facial Recognition
[Case Study] Recently, facial recognition payment has gained popularity in China as a new digital payment method at physical stores. Unlike the United States, China already has widespread mobile payment as a primary method of making purchases. In some places, cash isn’t accepted — only mobile payment.
we also checked 👀
- [Case Study] Signal: How to ethically boost your revenue
- Dear Designer: Strategy doesn’t have to be stressful.
- Why is the design industry so misunderstood?
- Working at Facebook as a Product Designer — 2 years later
- Every website needs a clear value proposition.
- What is a good (product) design?
- [Case Study] Design documentation: Starting our DesignOps journey
post of the week 🩸
The lessons of building a newsletter
3 months ago I pivoted my newsletter to make it product design-focused and the results have been great.
I started pm.list on July 6th in 2020 to curate the most relevant product articles and send them daily (now, it's weekly) to my subscribers. I needed to get to know product people and keep myself up to date in the field I had interested in.
After a whole year of ups and downs, but consistently sending out emails, my main takeaways were:
- Curation doesn't mean just filtering down based on self-judgment. It means prioritization to what readers want/need to take action within a given context.
- The number of subscribers is just an ego-driven number.
- Consistency doesn't mean "be there every day no matter what". It means committing to what you set out to do and keeping up with what you promised your audience: offer value.
- Listening to your readers/users' needs doesn't mean just sending out a survey and expect hundreds of responses. One face-to-face conversation is worth way more than one survey response when building something.
- Starting with a niche is always more valuable than spray and pray to see who gets what you offer.
- Last, great margins don't necessarily mean you're building something that matters. If your users are not achieving their goals, you still have a long way to go.
🩸PRODX has the goal to provide designers with a more solid business foundation through curation of case studies and other articles.
Since I started following the design community in Vancouver, BC, I noticed that indeed it is common to see conversations on the importance of the product design role on the decision-makers table, but there are also challenges on how to translate that into an action plan towards making design a strategic pillar.
Although Vancouver is an emerging tech hub, there's plenty of space for improving designers' business skills.
So, why not contribute to making it happen?
__JP Paiva / freelance product-designer / LinkedIn
Enjoyed this issue?
Feel free to follow me on Linkedin for more. Your support is greatly appreciated!
Thanks for reading! Have a great week and go build something amazing.
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