___ by Jasmine Brilham (8 min read)
Duolingo case study
[Case Study] One strategy that does keep Duolingo users coming back for more is their implementation of gamification. If you want to learn more about how Duolingo applied gamification into its strategy, that's a must-read case study. It discusses how it embraces the trusty Gamification Octalysis Framework.
___ by Lavanya G. (9 min read)
Adopteero case study
[Case Study] Introducing Adopteroo, a new app to connect pets, adopters and existing pet parents. This project seeks to create a platform for pet adopters and current pet parents to interact with one another. This was a design challenge that Lavanya worked on for a duration of 4 days and worth the reading.
___ Marty Cagan (4 min read)
Discovery vs Design
“Does the concept of product discovery even apply to feature teams?” That's a typical question from who works on a feature team. It's not easy to convince your company to try transforming or easily move to a stronger product company.
we also checked 👀
- Why users want computers to genuinely behave like humans.
- Good vs Great interview answers.
- Changing the conversation about PM vs UX.
- Accessguide.io: a friendly introduction to digital accessibility.
- Growth as a Product Designer: 4 important questions.
- Is UX Design for me?
post of the week 💊
“Hi, my name is JP Paiva and I’ve been digitally sober for 6 days.”
We are all digitally ill and I’m quite scared of where this will take us to.
Last week I decided to give a break on my so badly spent “non-valuable digital time.” So every time I consciously caught myself scrolling up and down somewhere, I asked myself: does this add any value to my life? Action plan: “Unfollow”. “Leave group”. “Turn off notification”.
I shut down my IG account, unfollowed Linkedin profiles that literally add no value to my career or goals, left useless Whatsapp groups and turned off all my phone notifications.
You’ve probably heard of the “TikTok Generation”, right? Well, Instagram wants to compete against them by offering more value to what they call “the creators”. Business-wise? Beautiful. The natural strategy to follow. Adapt, build and keep growing. Human-wise? Scaring.
The pandemic is teaching us many lessons about how we humanize AND dehumanize technology. For the good and for the bad. What else should happen to force us to add a more human-centred approach to solve digital illness?
I truly believe Designers will be the main drivers in this complex war zone full of “ego-diggers”. I’m also quite excited to see how big techs will cover this topic.
We can do more than just a short video saying “hey, You're tapping too fast. Take a break”. Let’s be honest.
Please, consider digital-detox. 🤘🏻
__JP Paiva / design-driven product strategist / LinkedIn
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