___ by George Hatzis (8 min read)

Wildcard case study

[Case Study] Wildcard had proven the 'make your pay last' stream a success. Now it was time to add that same standout value to the savings account. Wildcard is an Australian fintech startup and they are rethinking how their users save money.

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___ by Lauren Wong (7 min read)

Instagram case study

[Case Study] People come to Instagram to connect, create, and share with others and the Well-being team at Instagram wants them to feel comfortable expressing themselves freely and authentically. Its mission is to help Instagram stay a safe and supportive place for our community. The team is made of content strategists, designers, and researchers focused on Well-being.

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___ Zack Naylor (10 min read)

Reorg & Reuse Insights

Have you ever been asked “Hey, do we have any research about [fill in the blank]?” and not known where or how to search for the past research that answers this question? Have you ever wondered what life would be like if we reused research insights?

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we also checked 👀

• The fetishisation of UX design.

• Good/bad product designers.

• Voice UI & Voice Research.

• Why are "requirements" are bad?

• Your most impressive work is missing from your portfolio.

• Using thoughtful design to fight bullying on Instagram.

post of the week 💊

The first Service Design consulting in the city.

Yes, before moving to Product Design, I founded the first Service Design firm in my hometown, Rio de Janeiro, Brazil, back in 2012…. and failed it.

Mainly because I didn't apply into my own business the value I was offering my customers: set the user in the center of my service.

I read the book human-centred Design Toolkit, from IDEO (a must-read, by the way), and saw an opportunity to bring a so obvious approach today but not so obvious back then.

I built the belief that “there’s no product without service”, although nowadays I might bring some considerations to turn this conversation a bit more complex. However, my point is: UX practitioners, Product Designers, and so on, all essentially deal with the end-to-end experience and processes that directly impact their user’s journey. Which means? … the end-to-end service.

So why do we still call them “product” designers if we essentially build experiences that go beyond product? Any thoughts?

[Linkedin Post]

__JP Paiva / freelance product-designer / LinkedIn

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