___ by Design Sprints (6 min read)

Happn swipe right

[Case Study] It can be challenging to break the swipe-right habit even when you’re serious about love. Happn, a dating app with a more meaningful approach, saw that many users, especially women, were not fully engaging with the app. Users were mostly “hearting” a profile, but not initiating further conversation with other users.

👉read more

___ by FirstMark (5 min read)

ClassPass design sprint

[Case Study] Most companies face the challenge of keeping existing customers engaged. For subscription-based fitness startup ClassPass, this means motivating users to work out more and explore new studios and classes in their area.

👉read more

___ Sam Straun (4 min read)

Making research usable

What makes great, usable UX research? While working on a new predictive feature for a survey company we decided to give it a test and upload an old survey we had lying about. For the feature, first choose a question and answer to learn about then see a list of answers and their predictive power.

👉read more

we also checked 👀

• H&M prototypes a Google Assistant experience.
• Hearings vs Interpreting users.
• Hello, Jr. Product Designer.
• UX Strategist: who are you?
• Documenting Accessibility.

post of the week 💊

Are we moving towards a world where we don’t rely anymore on developers?

Learning new things and adopting new technologies, while progressing with your work accordingly, is currently becoming a crucial skill for any designer, especially a freelancer.

No-code platforms allow you to build your websites, apps, and any kind of technology without programming skills. They are totally decentralized, meaning you don’t need to download a server, set up a database, or deploy any apps and scripts.

Developers are and will be relevant for years, still. But, indeed, companies are looking for ways to reduce their reliance on them. For instance, when something needs to be built or tested but doesn’t involve writing complex code, can a designer produce code fast enough?

To stay relevant in today’s tech world, designers need to learn other tools - besides no-code ones, such as frameworks. This is an important step on your way to complete a full-blown project, for instance. #Bootstrap, #JQuery and #Angular are some of the most commonly used ones.

No-code movement has a lot to teach you. For designers and freelancers, this can be a godsend especially when it comes to automating repetitive tasks or becoming more independent.

So If I can give you three pieces of advice:

• Step 1: Know why you are building whatever you want to build. Develop a human-first mindset and deeply understand why and what people need, feel, want when facing a problem is a core approach before getting your hands dirty with any no-code tools.
• Step 2: Think about your career goals and what other tools/skills you need to learn to become relevant for your audience.
• Step 3: Then finally it’s a good time to know how to build things that require no code whatsoever, starting with tools that bring unlimited potential: Webflow, Bubble, Zapier, Pluga, Notion and many others.

Surely, in between them, build your personal brand. Networking and communication skills are greatly appreciated by any client, company, or hiring manager. (Maybe became must-have skills already?)

[Linkedin Post]

__JP Paiva / design-driven product strategist / LinkedIn

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