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___ by Yousuf Bhaijee (Reforge)
the word of mouth coefficient
✍️what's going on here?
Many companies have the word of mouth as their main customer acquisition channel. Indeed, it is critical to growing a successful product, regardless. However, it is becoming more critical and PMs are facing challenges.
👋what does it mean?
Measuring word of mouth is hard and, therefore, considered hard to influence. Through his journey, Yousuf and his team created a simplified way of measuring word of mouth.
💡why should you care?
The model is stable enough to use in forecasting and insightful enough that teams could figure out how to influence it.
Click here to read the article.
___ by Teresa Torres (Product Talk)
review your interview questions
✍️what's going on here?
Michael Gazzaniga, a neuropsychologist, conducted a phenomenal study that shows just how effective our brains are at deceiving us and explains how the gap works between what you think your users do and what they actually do.
👋what does it mean?
Our brains are exceptionally good at creating coherent (but not necessarily true) stories that deceive us. Many of us pride ourselves on being logical, rational beings. But how can it be that our brains regularly deceive us with coherent stories that simply aren’t true?
💡why should you care?
If you build a product based on your customer’s ideal self, you might get the initial sale, but you’ll struggle to engage them, and you’ll churn through customer after customer.
Click here to read the article
___ by Lenny Rachitsky (ex-Airbnb)
three steps for solving problems
✍️what's going on here?
In 2012, Lenny joined Airbnb to build a "social travel" experience for travellers, but adoption went far from the reaction he was looking for. He learned he was targeting the wrong problem statement.
👋what does it mean?
Though many factors contribute to a project’s failure, it's easy to get wrong, and get misunderstanding of the problem you are solving. Consider in this context: you, your team, and stakeholders.
💡why should you care?
Luckily all it takes is three simple steps. It’s deceptively easy to get wrong, and when done well it’s a superpower of the best leaders.
Click here to read the article
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news on products 🤑
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jobs on product 
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- Mon Ami - Ops Associate, Product Manager* (San Francisco, US / Remote)
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- Petal - Associate Product Manager (New York City, US)
- Air - Product Manager (New York City, US)
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*Requires 3+ years of experience.
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