Feast or famine?

Mar 18, 2025 2:06 pm

Hi ,


Tom and Ben both knew they needed to bring in clients to grow their businesses.


Tom did what most people do—he treated business development as a random, occasional task.


He networked when he had time, posted content when he felt inspired, and reached out to potential clients when work was slow.


Ben, however, had a different approach.


Instead of treating business development as something he did when he needed clients, he made it a consistent, repeatable process.


A year later, Tom was struggling.


Some months were great, others were painfully slow, and he never felt like he had enough leads.


He was stuck in a cycle of feast or famine—always chasing the next client instead of building a steady pipeline.


Ben? His client roster was full.


Because he built a system for client acquisition, he never had to panic about where his next deal was coming from.


Here’s How You Can Apply This:

  • Make business development a habit. If you only work on it when you need clients, it’s already too late.
  • Create a repeatable system. Whether it’s outreach, content, referrals, or events—set a process that runs consistently.
  • Nurture relationships. Most clients don’t say yes right away. Stay in touch, follow up, and add value over time.
  • Track your pipeline. If you’re not tracking where your leads come from and how they convert, you’re flying blind.


Stay tuned!


Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder


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Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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