Hi ,

Olivia and Mark both offered amazing services.

But when it came to pricing, their approaches were completely different.

Olivia set her prices low, thinking it would attract more clients.

She constantly negotiated, gave discounts, and feared that charging too much would drive people away.

Mark, on the other hand, priced based on value, not just affordability.

He positioned himself as an expert, clearly communicated the transformation his service provided, and confidently charged premium rates.

A few months in, Olivia was overworked and underpaid.

She had plenty of clients but was constantly exhausted, feeling like she had to work twice as hard just to survive.

Mark? He had fewer clients but made more money.

The clients he attracted valued his expertise, respected his time, and were happy to pay what he was worth.

Small shift, huge difference.

How You Can Apply This:

• Price based on value, not just what competitors charge.
• Position yourself as a premium option by focusing on results and transformation.
• Stop undervaluing your work—clients who want cheap will never respect your expertise.
• Test raising your prices and observe how your ideal clients respond.

Tomorrow, we’ll talk about time management—why one entrepreneur is always busy but never makes progress, while the other gets more done in less time.

Stay tuned!

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com