Hi ,

He used to hate the word “visibility.”

Felt like ego. Felt like noise.

He’d spent 20 years in corporate earning respect the old-fashioned way—behind the scenes, in the boardroom, through results.

Now he was a fractional COO.

No team. No org chart. No inbound.

Just a LinkedIn profile and a calendar he kept refreshing.

Meanwhile, some guy with a podcast and a half-baked framework was landing gigs.

Less experience. Louder presence. It pissed him off.

But here’s what he finally got:

He wasn’t in a career anymore.

He was in a business.

And in business, attention isn’t a vanity metric.

It’s infrastructure.

It’s how you get in the room.

How you stay top-of-mind.

How you earn trust before the first call.

Once he stopped treating visibility like self-promotion—and started treating it like strategy—

things shifted.

No gimmicks. No dancing on Reels. Just smart positioning. Clear value.

And showing up where his ideal clients were already paying attention.

If you’re a fractional exec trying to live off referrals and reputation alone…

You’re not in a career anymore.

You’re in business.

Time to start acting like it.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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