Hi ,

Your service is what you deliver.

Your positioning is why someone would choose your solution over all the other options on the table.

Most fractionals and consultants blur this line.

That’s why their messaging feels fuzzy.

Here’s the difference.

Service: “I step in as a fractional CFO for 6 months to professionalize financial operations.”

Positioning: “I help growth-stage companies who’ve just raised capital realize their biggest risk isn’t growth — it’s running out of cash because their financial controls can’t keep up.”

See the shift?

The service tells you what they get.

The positioning tells you why they’d want this solution instead of hiring a full-time CFO, an accounting firm, or just winging it.

Your service might look identical to dozens of other consultants.

Same scope. Same price. Same deliverables.

But your positioning makes you the obvious choice for a specific buyer, with a specific problem, at a specific moment.

I know a consultant who focuses on sales ops.

His service is nothing unusual: systems, dashboards, pipeline reviews.

But his positioning?

He only works with companies whose sales teams are constantly missing forecasts because leadership has no visibility into deal quality.

So when a CEO gets blindsided by another missed quarter… they don’t think “generic sales ops consultant.”

They think “the guy who fixes forecast problems.”

That’s the power of positioning.

It turns you from a commodity into the category of one in your buyer’s mind.

Most fractionals and consultants get it backward.

They build the service first and then ask, “Now who needs this?”

Wrong order.

Positioning comes first.

• Who has a problem they can’t solve without your solution?
• What category of solution do they think they need?
• Why would they choose your approach over the other options?

Then you design services that support that positioning.

Fix the positioning first.

Then make your services the obvious answer.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

P.S.

Whenever you’re ready... here are 3 ways I can help you:

1- Join the Simplify Profits Free Newsletter

• Here I share innovative tips and strategies for more profitability, productivity, and performance. Join Now

2- Take The 7-Day Client Conversation Fix Course

• Stop Being Ignored. Turn Conversations into Clients: Start Now

3- Work with me and my team privately

• Personalized 90-day Foundations Coaching