Hi ,

You’ve done the hard work.

You’ve made some connections. People are interested.

They’re nodding along, intrigued by what you say.

And yet, they still hesitate.

They stall. They weigh their options.

They compare you to other providers.

They want to make the right choice, but something is missing.

They need a reason to choose you.

They need clarity.

That’s where your Unique Value Proposition (UVP) comes in.

Your UVP has just one job: to GIVE them a reason to choose YOU.

Do you have a Unique Value Proposition?

Does your UVP give them a reason to choose YOU?

If your answer is no, you can start here.

A strong USP answers two key questions:

1- What makes you different? (Your differentiation)

2- What makes you the best fit? (Your competitive advantage)

You're leaving potential clients in decision limbo if your UVP doesn't do this.

Creating your Unique Value Proposition is the key to building a profitable practice.

>>> To implement:

You can start by setting aside 15 minutes to write your first draft.

Show it to others. Test it in your next conversation.

I am sure you'll come up with ideas to improve it.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder