Hi ,

Most ads are wallpaper.

Pretty. Pleasant.

And totally forgettable.

I used to think I couldn’t stand ads.

Turns out—I just couldn’t stand boring ones.

Then I met someone who changed that for me.

I’ve always been interested in advertisements, and this was an enjoyable conversation for me.

He was a brand expert and a wordsmith—sharp, seasoned, and the kind of guy who could write a line that made you stop breathing for a second.

He’s no longer with us, but I still remember something he told me about a campaign he did for Kodak.

You know the usual stuff—smiling people, warm light, maybe a golden retriever in the background.

All very… safe.

All very… same.

His version?

Kodak yellow background.

High-definition photo of a roll of film.

And one line at the bottom:

“This summer, ‘shoot’ your friends.”

That’s it.

And I’ll be honest—my brain lit up.

It had teeth. It had personality.

It made me realize: clever isn’t cute.

It’s effective.

Because bland blends in.

But bold? Bold gets remembered.

That conversation shifted how I see creative work—especially in an industry where everyone is playing it safe, hoping to stand out by following the same script.

You want to be memorable?

Then say something worth remembering.

What about you? Can you think of a line or ad that stuck with you?

I’d love to hear it—hit reply and tell me.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com

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