Hi ,

I was thinking about this as I took my first sip of coffee this morning.

Last week, I had an idea: to create a free email course.

I had two goals:

1. Make it useful for lead generation and nurturing
2. Make it actually helpful — something that gets people started clarifying their message, standing out, and building better business connections

So I got to work.

What should it look like?

How does it work?

What should it say?

After a few focused days, I had the content, the promo assets, and a schedule.

It’s not perfect. But it’s version 1 — and I’m proud of it.

Then came the question of how to launch it.

Now, I’ve done the whole complex-setup, pages-and-graphics route before.

This time, I wanted simple. No fluff.

So I built all the public pages in Notion.

Clean. Fast. Done.

The emails? I used a minimal, no-nonsense email tool.

Just the essentials. Easy to work with. Reliable.

Suddenly, what usually takes days and hours… took hours and minutes.

A few more sips of coffee.

I realized this one felt different.

Not just because of the tools — but because of the clarity.

It all came down to 3 simple steps:

Ideation. Creation. Publication.

That’s it.

Three stages. Three questions:

What is it about? → The purpose or goal (Ideation)

What should be in there? → The content (Creation)

What will it look like? → The delivery method (Publication)

You can use these for your next project.

Or even just to plan your day.

So here’s my question for you:

What are you working on right now?

What are your 3 answers?

Hit reply and let me know, I always want to know — I read every response, and if something comes to mind, I’ll send feedback your way.

Oh — and if you missed it in yesterday’s email, here’s the project I was talking about:

👉 The 7-Day Client Conversation Fix

And the fact that a bunch of people joined and are getting the daily lessons makes me happy and tells me I am on a good track.

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com