Hi ,

Emma and Jake both started their businesses around the same time.

Both were excited, driven, and ready to make things happen.

They had similar skills, similar resources, and even similar business ideas.

But within a few months, their journeys took very different turns.

Jake was the type to jump in headfirst.

His strategy? Say yes to every opportunity, try every new marketing trend, and figure things out as he went along.

He believed that the harder he worked and the more he did, the faster he’d succeed.

Every day, he woke up with a never-ending to-do list, feeling overwhelmed but telling himself, "This is just what it takes."

Emma took a different approach.

Before getting caught up in the chaos, she sat down and got clear on where she wanted to go.

Instead of reacting to every opportunity that came her way, she set specific goals and created a simple but focused plan.

She knew that if she wasn’t intentional about her actions, she’d waste time spinning her wheels.

A few months in, the difference between them was obvious.

Jake was drowning in work.

He was exhausted, constantly pivoting, and felt like he was making very little progress despite putting in long hours.

He was always busy but never felt like he was moving forward.

Emma? She was thriving.

She wasn’t just working hard—she was working smart.

Because she had clarity on what mattered most, she could say no to distractions and yes to the right opportunities.

Her progress was steady and focused, and she was already seeing real results.

Same starting point, same ambition.

But two very different paths.

Small shift, huge difference.

How You Can Apply This:

• Take a step back and define your top 3 business goals for the next 6-12 months.
• Identify one major distraction that’s pulling you away from those goals and commit to eliminating it.
• Before starting any new project, ask: “Does this align with my main objectives?” If not, reconsider.
• Block out 30 minutes this week to map out a focused action plan that aligns with your goals.

Tomorrow, we’ll talk about the ways to handle marketing (and why one is constantly chasing clients while the other attracts them).

Stay tuned!

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com