Hi ,

Sophie and Daniel both needed clients to grow their businesses.

Sophie followed the common advice: be everywhere.

She spent hours posting on social media, sending cold emails, and trying every marketing trick she came across.

She was always chasing leads, hoping someone—anyone—would say yes.

Daniel took a different route.

Instead of running in all directions, he focused on attracting clients rather than chasing them.

He positioned himself as an expert by consistently sharing valuable insights in his niche.

He built relationships, created content that solved real problems, and showed up where his ideal clients already were.

A few months in, Sophie was exhausted.

She was always doing but never seeing real traction.

Leads trickled in, but they weren’t high-quality, and she was constantly stressed about where the next client would come from.

Meanwhile, Daniel had clients coming to him.

His marketing wasn’t about being the loudest; it was about being the most valuable.

When potential clients needed help, they thought of him first.

Small shift, huge difference.

How You Can Apply This:

• Stop trying to be everywhere. Instead, focus on one or two marketing channels where your ideal clients are already active.
• Shift from chasing to attracting by sharing valuable insights, success stories, or solutions to common problems.
• Position yourself as an expert by showing up consistently—not just when you need clients.
• Build relationships first. People do business with those they trust, not those who shout the loudest.

Tomorrow, we’ll talk about pricing—and why one entrepreneur struggles to make ends meet while the other charges premium rates with confidence.

Stay tuned!

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Meeting: TalkToKayvon.com