Hi ,

A fractional once told me, “I spent my first three months designing a logo, building a website, and ordering business cards. Then I realized… I still didn’t have a client.”

That moment hits a lot of solopreneurs.

Because when you leave corporate, it’s easy to gravitate toward the activities that feel safe and professional.

Brand colors.

Polished decks.

Fancy automation systems.

It all feels like progress.

But it’s often just playing business.

Being in business looks different.

It’s reaching out to potential clients.

It’s having conversations.

It’s making offers.

It’s doing the unglamorous work that actually generates revenue.

The difference is simple: playing business keeps you busy, being in business gets you paid.

And yet — so many new solopreneurs fall into the trap, because “playing business” feels comfortable.

It looks like the kind of work corporate rewarded.

But out here, no one cares about your logo if you can’t solve their problem.

The shift is realizing that the point is not to look like a business.

The point is to run one.

So ask yourself: this week, are you playing business… or being in business?

Relentlessly dedicated to your profitability,

Dr. Kayvon K

Simplifier & Profit Finder

Let's connect: LinkedIn

Clarity Call: TalkToKayvon.com

P.S.

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