Weight Watchers, Slim-Fast, calorie counting...
...Restrictive Macros, Ice Diet, Lemon Water Diet...
...Are just some of the diets I've tried.
What I realized, I was always looking for an answer.
This answer could be a quick fix, a hidden rule, a unicorn diet.
I had the hope that I could find the golden chalice of dieting...
And then all my problems would disappear, or so I thought.
Truth is, I never found the answer.
And that's when I realized that that's what the diet industry is designed for...
To keep its customers in a state of endless searching.
So after snapping out of it...
I learned three rules:
One: Physical results won't happen overnight
True physical change is preceded by many factors.
Your thoughts, beliefs, and habits must change first.
And once you become a new identity...
That is, a person who thinks, believes, and acts differently...
...Then you experience the changes.
Two: Comparison is the thief of joy
When you're starting out, it's easy to compare ourselves.
We see a lady who has been on a health journey for ten years...
And two months into our journey, we think...
"Why don't I have that lady's stomach?!"
The diet industry knows this.
They make this common belief look as if it's your fault.
"You don't have that stomach because you're not following the new Hidden Tapeworm diet method! Yours today for $299!!"
That's sleazy.
An antidote to this, learn to embrace the journey.
Compare yourself only to who you were yesterday.
You're amazing for being on the journey already!
Three: diets thrive by not getting you results
The diet industry is a $60 billion (with a b) yearly business.
Think about it: if their clients buy a product and were satisfied with it...
Their long-term value (LTV)* would diminish.
(*LTV = how much $ a client generates over a year.)
A client would pay them once, and then wouldn't pay them again.
So they keep inventing problems and exploiting people's insecurities.
They couldn't care less about your health, but about their profits...
The long-term solution
You need to play on your strengths.
Learn what works best for you, and do more of that.
Hate going to the gym but enjoy Pilates?
Then do Pilates and cancel your gym subscription.
Love burgers and shakes to the point that no diet can take them away from you?
Then find a way to enjoy burgers and shakes while maintaining your health.
Find what you love, and find a way to sustainably get it into your routine.
All the best,
Jen.
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