Mason Cosby

Mason Cosby

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EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon
EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon

In this episode of Scrappy ABM, host Mason Cosby interviews Arianna Shannon, Director of Marketing and Brand at Sales Intel, about their customer enablement and education program. They discuss the creation of Sales Intel Academy, challenges in implem...

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Sep 30, 2024
EP. 103 - Crawl, Walk, Run: A Practical Guide to ABM Success
EP. 103 - Crawl, Walk, Run: A Practical Guide to ABM Success

In this episode of Scrappy ABM, host Mason Cosby introduces the first ABM AMA (Ask Me Anything) session, discussing the fundamentals of Account-Based Marketing (ABM) and addressing common challenges faced by marketers implementing ABM strategies.Best...

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Sep 26, 2024
EP. 102 - Crush Churn with the "Churn Buster" Playbook: Retain and Win Big Accounts with Corrina Owens
EP. 102 - Crush Churn with the "Churn Buster" Playbook: Retain and Win Big Accounts with Corrina Owens

In this episode of Scrappy ABM, host Mason Cosby speaks with Corrina Owens about her "Churn Buster" playbook for account-based marketing. They discuss innovative strategies for retaining customers and acquiring new enterprise accounts using champion...

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Sep 23, 2024
EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks
EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based m...

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Sep 19, 2024
🚨 EP. 100 🚨 - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
🚨 EP. 100 🚨 - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Sean Sullivan, a go-to-market operations adviser and host of Converge Coffee. They delve into data segmentation, overcoming analysis paralysis, and how to build a robust account-based market...

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Sep 16, 2024
EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks
EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on lever...

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Sep 12, 2024
EP. 98 - Using Podcasting to Build Relationships, Drive Referrals, and Close Deals w/ Josh Elledge | Scrappy Playbooks
EP. 98 - Using Podcasting to Build Relationships, Drive Referrals, and Close Deals w/ Josh Elledge | Scrappy Playbooks

In this episode, host Mason Cosby sits down with Josh Elledge, a podcasting strategist, to discuss how podcasting can be leveraged as a powerful tool for networking and fostering business relationships that lead to growth. They dive into actionable t...

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Sep 09, 2024
EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks
EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks

In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are i...

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Sep 05, 2024
EP. 96 - Creating Authentic Content That Captures Demand Efficiently with Jay Moolenaar | Scrappy Playbooks
EP. 96 - Creating Authentic Content That Captures Demand Efficiently with Jay Moolenaar | Scrappy Playbooks

In this episode, host Mason Cosby sits down with Jay Moolenaar, founder of Sentient Sales Technology, to talk about how to build effective Account-Based Marketing (ABM) programs without breaking the bank, focusing on collaboration between sales and m...

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Sep 02, 2024
EP. 95 - Converting Podcast Guests Into Your BEST Customers & Partners | Scrappy Playbooks
EP. 95 - Converting Podcast Guests Into Your BEST Customers & Partners | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby dives into how you can use a podcast to transform guests into customers, referral partners, or future clients. Mason shares three unique podcast formats and practical steps for leveraging each to build...

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Aug 29, 2024
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Mason Cosby

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