Mason Cosby

Mason Cosby

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EP. 92 - Using 1st & 3rd Party Data to Prioritize Accounts + Collaborating With Stakeholders w/ Tyler Pleiss (ex-Clari) | Scrappy Playbooks
EP. 92 - Using 1st & 3rd Party Data to Prioritize Accounts + Collaborating With Stakeholders w/ Tyler Pleiss (ex-Clari) | Scrappy Playbooks

In this episode of "Scrappy ABM," host Mason Cosby is joined by Tyler Pleiss, the Growth Marketing Manager at Movable Ink. Together, they dive into Tyler's practical approach to building and scaling an account-based marketing (ABM) program from the g...

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Aug 19, 2024
EP. 91 - Pioneering Pipeline Growth Through Scrappy ABM Strategies | Recorded for the B2B Pipeline Pioneers Podcast
EP. 91 - Pioneering Pipeline Growth Through Scrappy ABM Strategies | Recorded for the B2B Pipeline Pioneers Podcast

In this episode of Scrappy ABM, host Mason Cosby dives into his effective strategies for driving pipeline through a scrappy, account-based marketing (ABM) approach. Mason breaks down how he leverages multiple channels and allocates resources to maxim...

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Aug 15, 2024
EP. 90 - Combining LinkedIn, Email, & Direct Mail to Close Deals Involving SMBs w/ Tania Saez | Scrappy Playbooks
EP. 90 - Combining LinkedIn, Email, & Direct Mail to Close Deals Involving SMBs w/ Tania Saez | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby is joined by ABM consultant Tania Saez to explore a practical playbook for executing a robust account-based marketing program using LinkedIn, email, and direct mail, specifically tailored for SMB and m...

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Aug 12, 2024
EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks
EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks

In this episode, host Mason Cosby discusses the fundamentals of account-based marketing (ABM) with Nick Zeckets, including frameworks, strategies, and best practices for building effective ABM programs without breaking the bank.======================...

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Aug 08, 2024
EP. 88 - Leveraging Existing Channels, Inheriting an ABM Tech Stack, and How to Measure ABM Success with Dina Otero of MissionCloud
EP. 88 - Leveraging Existing Channels, Inheriting an ABM Tech Stack, and How to Measure ABM Success with Dina Otero of MissionCloud

In this episode, host Mason Cosby interviews Dina Otero, VP of Demand Generation at MissionCloud, about building a scalable ABM program with limited resources.=========================================Best Moments:(01:13) Dina Otero's role at MissionC...

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Aug 05, 2024
EP. 87 - How to Create a Coordinated Sales and Marketing Program w/ Anna Tsymbalist of Influ2 | Recorded as a Webinar
EP. 87 - How to Create a Coordinated Sales and Marketing Program w/ Anna Tsymbalist of Influ2 | Recorded as a Webinar

In this episode of "Scrappy ABM," host Mason Cosby and guest Anna Tsymbalist, Head of ABM at Influ2, discuss strategies for creating a coordinated sales and marketing program within account-based marketing (ABM).======================================...

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Aug 01, 2024
EP. 86 - Creating Personalized Sales Experiences For Pipeline Acceleration w/ Tara Pawlak of Revenue Grid | Scrappy Playbooks
EP. 86 - Creating Personalized Sales Experiences For Pipeline Acceleration w/ Tara Pawlak of Revenue Grid | Scrappy Playbooks

In this episode, host Mason Cosby is joined by Tara Pawlak, SVP of Marketing at Revenue Grid, to discuss a practical playbook for pipeline acceleration and enabling your sales team to create highly personalized experiences for best-fit potential cust...

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Jul 29, 2024
EP. 85 - Content-Led Outbound Strategies for Market Expansion with Dr. Jim Kanichirayil of EngageRocket | Scrappy Playbooks
EP. 85 - Content-Led Outbound Strategies for Market Expansion with Dr. Jim Kanichirayil of EngageRocket | Scrappy Playbooks

In this episode of "Scrappy ABM," host Mason Cosby welcomes Dr. Jim Kanichirayil, VP of Growth at EngageRocket, to discuss his content-led outbound approach to market expansion in the US.=====================================Best Moments:(02:08) Dr. J...

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Jul 25, 2024
EP. 84 - How to Use Event Activation to BUILD and CONVERT Pipeline w/ Mitch Speers | Recorded as a Buyer Foresight Webinar
EP. 84 - How to Use Event Activation to BUILD and CONVERT Pipeline w/ Mitch Speers | Recorded as a Buyer Foresight Webinar

In this episode of Scrappy ABM, host Mason Cosby shares groundbreaking approaches to account-based marketing (ABM) that don't break the bank. He explains how to build robust ABM strategies with limited resources, revealing the actual insights that le...

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Jul 22, 2024
EP. 83 - Overcoming Analysis Paralysis in ABM with Brandee Sanders | Scrappy Playbooks
EP. 83 - Overcoming Analysis Paralysis in ABM with Brandee Sanders | Scrappy Playbooks

In this episode, host Mason Cosby is joined by Brandee Sanders, an award-winning CMO and CRO, to discuss strategies for overcoming analysis paralysis and building effective ABM programs with limited resources.=========================Best Moments:(03...

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Jul 18, 2024
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Mason Cosby

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