![EP. 85 - Content-Led Outbound Strategies for Market Expansion with Dr. Jim Kanichirayil of EngageRocket | Scrappy Playbooks](https://files.casted.us/83585a73-eece-4fae-9103-e7d8bf540b80.jpg)
In this episode of "Scrappy ABM," host Mason Cosby welcomes Dr. Jim Kanichirayil, VP of Growth at EngageRocket, to discuss his content-led outbound approach to market expansion in the US.=====================================Best Moments:(02:08) Dr. J...