ICF-MetroDC -

Quarterly Frederick Coaches Coffee

January 9, 2026, 8:30-10:00 am EST

Theme for this year: ICF Professionalism

We will be kicking off the 2026 Frederick Coaches Coffee with Aparna Sain sharing how to Sales for a Coach: Knowing Your Why to Communicate Your Value.

Agenda:

• Welcome and updates
• Networking
• Speaker - Aparna Sain
• Thank you and closing

Description:

Many coaches, leaders, and subject-matter experts struggle to articulate their value - not because they lack skills, but because they lack clarity around why they do the work they do. Without a clear "why," messaging feels scattered, confidence wavers, and selling oneself can feel uncomfortable or inauthentic.

This 60-minute interactive workshop helps participants uncover their core motivation (their Why) and translate it into clear, confident value communication. By connecting purpose to impact, participants learn how to speak about their work in a way that feels authentic, grounded, and compelling-without over-explaining, apologizing, or discounting themselves.

Drawing on leadership coaching, mindfulness practices, and 15+ years of sales experience, this session bridges inner clarity with external influence. Participants leave with language they can immediately use to position themselves, their services, and their leadership presence with confidence.

Key Learnings & Takeaways

By the end of this session, participants will:

• Clarify their personal "Why" - Identify the deeper purpose behind their work and leadership - beyond titles, roles, and credentials.
• Connect purpose to value - Learn how their "why" directly informs the impact they create for clients, teams, and organizations.
• Shift from self-promotion to service-based selling - Reframe selling as a natural expression of purpose rather than something transactional or uncomfortable.
• Communicate value with clarity and confidence - Learn how to speak about their work concisely, authentically, and powerfully in conversations, meetings and pitches.
• Understand the psychology of trust and influence - Learn why people hire, follow, and say 'yes' when messaging is rooted in purpose and clarity.
• Create a purpose-driven value statement - Walk away with a clear, repeatable message that aligns who they are with the value they deliver.

What Makes this Workshop Different:

• Integrates purpose, confidence, and communication
• Combines mindfulness with real-world sales and leadership strategy
• Practical, structured reflection (no oversharing, no fluff)
• Immediately applicable to coaching, leadership, and client-facing roles.

Aparna Sain is an Executive Coach and Leadership Facilitator with over 15-years of Enterprise Sales experience where she consistently performed as a top producer and trusted advisor to Senior Leaders. She specializes in helping Executives, Sales Leaders, and high-potential professionals clarify their purpose, communicate their value, and lead with confidence and presence. Drawing on her deep business acumen alongside mindfulness, coaching, performance-based frameworks, Aparna helps leaders align who they are with how they show up- driving meaningful impact, influence, and results.

Website: www.aparnasain.com

Mark Your Calendars: Interested in sharing your expertise or know someone who would like to share, please contact me at Sandy@SandraMenzies.com.

April 10, 2026, Topic: Speaker sought on Innovation with a Human Approach

July 10, 2026, Topic: Meet in person at My Organic Market (MOM) Frederick for networking and maybe a surprise skills building activity

October 9, 2026, Topic: Speaker sought What does ICF Professional mean for me and my coaching practice

Schedule: 

Meeting room opens at 8:00 am EST. We begin @ 8:30 am and wrap-up by 10:00 am. Zoom room stays open until 10:30 am for additional connections.

Join Zoom Meeting

https://us02web.zoom.us/j/87226873486?pwd=J5Ng8kWQ1a8cxY5Fv3NMxv89ITHqYF.1

Meeting ID: 872 2687 3486

Passcode: 102316

Warmly,

Your facilitator, Sandra Menzies

Sandy@SandraMenzies.com