Hey , 💌

Your CONDITIONING creates your Niche.

"How do I find my niche?" "How can I stand out from the crowd?" These are the most common questions I get on Personal Branding. Many people think it's some secret formula or new strategy they need to adopt in order to keep up with the times.

Or what's worse, they adopt the rules and beliefs society has created and start thinking: "I need to learn more then I can use my voice" or "I need to get more experience, maybe when I'm older I'll start posting on LinkedIn". They convince themselves "I don't have anything to say!!" when the TRUTH is: They don't want to sit with the discomfort of their fear, self-doubt and insecurity when they think about using their voice.

What happens is they end up doing SO much of the wrong thing. They google for the latest strategy, spend money $$ on more personal branding courses when the real work is in learning who they truly are and being more of who they truly are.

Algorithms and strategies will become outdated. Your unique voice stays relevant no matter how much time has passed... only IF you do the consistent work of:

👀 Building a relationship with your voice

👀 Holding space for your emotions to exist so that your writing will be personal

👀 Practicing communication and branding principles (not just tips, but timeless principles) into your every day life

Not many people are willing to do this work because it's hard. It's easier to hustle ourselves into DOING more, rather than work on BEING more.

Let me tell you this: When you are secure in your BEING, even as it constantly evolves, building your personal brand becomes effortless.

Your personal brand is simply a reflection of your authentic self. Social media is a tool to amplify these parts of you to the people you want to impact.

Next Thursday, 4 April, 10am SGT, I'm partnering with my friend Keith, founder of CClarity.co to bring you the inner and outer work of creating your personal brand via a LinkedIn Live webinar!

You'll not only learn the foundations of building an authentic personal brand, you'll also take away practical tips you can implement immediately.

📋 What You Will Learn:

1️⃣ Intro to personal branding: Simplify Personal Branding by learning the foundational principles, so you have a clear idea of what forms your personal brand. 

2️⃣ How to internalise and communicate your brand: Learn about the intangible aspects of personal branding that could make or break your personal brand. Communicate them effectively with the 3 pillars of persuasive communication.

3️⃣ How to translate your brand into content that converts: Learn actionable steps on how to convert your personal brand into compelling content pillars and a content mix that resonates with your audience.

You'll also get to answer questions during this webinar - which is akin to getting a private consultation with two experts!

So... See you there? Save the date by clicking "Going" on the LinkedIn event page below, and share it on your feed to invite more LinkedIn buddies!

LINKEDIN EVENT HERE

here's a lil postcard from Taiwan!

I'm in Taiwan for some business so I added some time for pleasure too (duh!)

I'll be speaking at the Asian Wander Women Summit and I'm excited to be sharing about my journey in building my business, and how I integrate travel into my life/ business.

My friends and I have been here for a couple days and we've just been stuffed with all the amazing food here WOW. Here are some of my favourite eats.

Amazing Taiwan street eats oh my goodness. Here we have Scallion pancake with egg and cheese, Famous black pepper pork bun from Raohe night market, Juicy grilled mushrooms we spent 30 mins queueing for, and this Glutinous rice balls with shaved ice and free flow osmanthus syrup.

We also went for this amazing buffet that included free flow sashimi, sushi, Japanese tempura and more... I was shooked! So yummy and just SGD $42 at Shin Yeh Japanese Buffet

Some nice shots in a 23 degree celcius weather

I share more IG stories on Instagram here. The summit started yesterday, and I just spoke today! I'm excited to share with you about my experience. Follow my adventures on IG... and upcoming emails! :)

btw: You don't wanna miss out on this.

This workshop was powerful for me even as I teach it, and learn from my workshop collaborators Amanda and Whitney. To those who wanted to join us live but couldn't, you may purchase the recording (which comes with the accompanying resources at $39 (we're charging it at lower than the cost of the live workshop)

There are interactive activities and reflective questions to aid your learning. Tbh, this $39 will be so well spent.

What you learn in this is literally life-changing. You'll see life in a completely different light. I wish I knew this earlier so it saves me from years of unexplained shame and suffering.

Learn more details about this workshop + purchase here: https://raefung.thrivecart.com/unravel/

That's it for today! Have a lovely weekend ahead and remember, you've light in you the world is waiting to see.

xx Rae