6 ways we growth hacked Sumo.com to $6M in revenue

Jul 14, 2021 12:31 pm

Chances are you’ve used our product Sumo.com without even knowing it.

It’s the #1 email capture tool on the internet — helping close to 1,000,000 websites grow their email lists.

But it all started as a tiny side project. 

Then we used 6 growth hacks to quickly scale to $6M in annual revenue. 

🎥 How I Growth Hacked Sumo.com From $0 to $6,000,000 in 24 Months


The 6 growth hacks to use for your own business.

🎉 Sumo Day


Sumo Day (aka, Amazon Prime Day but for entrepreneurs) is here. 

If you’re a hustler looking for tools to start or grow your business — you’re in for a treat. 

Check out these insane products, discounts, and giveaways (e.g. iMacs) while they last!  

💪 Leadership


So many takeaways here. Highlighting a few of my favorites. 

On teamwork

“Top teams that work together toward a common vision are 1.9 times more likely to deliver above-median financial performance.”

On allocating (and REallocating)

“Companies that reallocate more than 50 percent of their capital expenditures among business units over ten years create 50 percent more value than companies that reallocate more slowly.”

Check out the full article here

Be Epic, 

Noah Kagan