Behind the scenes of our million-dollar course

Jan 31, 2019 7:05 pm

In 2013, we had an idea to grow AppSumo…

Build an online course.

We launched — and the course made $1 million.

Today I’m sharing the exact marketing lessons we used. (No, I’m not gonna sell you the course.)

A few of the tactics were:

  1. SumoJerky (the best live case study ever)
  2. Building microsites
  3. Optimizing customer success for word of mouth
  4. And more… You’ll have to check out the post 😉

Click here to check out the 22 strategies.



avatar noah
no way....does this work?