🕒 Reading time: 4 - 5 minutes

Hey , 👋

Brands are everywhere. But what makes a good brand? As founders and entrepreneurs, I am sure we've given this some thought. But wait, I have an even better question for you.

Do you want to build a powerful brand as a founder? 🚀

Here's the answer in three steps:

𝟭/ 𝗥𝗲𝗮𝗹𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝘃𝗮𝗹𝘂𝗲.

Your story, your vision, and your journey are your strongest assets. They set you apart. Don't hide them; showcase them. This realization revolutionized my branding approach.

𝟮/ 𝗕𝘂𝗶𝗹𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗻𝗼𝘁 𝗳𝗮𝗻𝘀.

True impact comes from genuine connections. Engage with your audience, listen to feedback, and have authentic conversations. This connection has driven my brand's growth.

And most crucially...

𝟯/ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆.

Consistency builds trust. Whether it's your message, your visuals, or your interactions, being consistent helps in establishing a reliable brand image. It’s a game-changer.

With that said, let's dive into this week's edition:

• Open AI's Strawberry could be here sooner than you think!
• Waymo's driverless car safety record is better than a human's.
• Transform your B2B sales game with AI powered prospecting

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OpenAI's Project Strawberry Set to Launch Sooner Than Expected!

OpenAI's Project Strawberry, a new AI model focused on advanced reasoning, may release as early as September 20,

This standalone offering promises enhanced text-based responses and improved problem-solving capabilities. Initial reports suggest a tiered pricing structure with rate limits for users.

While not yet multimodal, Strawberry aims to elevate the AI experience considerably. Strawberry is expected to improve complex query handling without requiring users to use specialized prompt techniques like “chain-of-thought-prompting.

Read more about it HERE

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Waymo's Safety Stats: The Future of Driving is Here!

For those of you not familiar with Waymo, it's the former driverless car initiative of Google X that eventually become its own entity and has been constantly improving on Google's initial vision.

Waymo’s latest crash data reveals a groundbreaking truth: its driverless vehicles are over three times safer than human-operated cars. What's even more encouraging is that the significantly fewer Waymo crashes have mostly been due to human error (humans running red lights, rear-ending the Waymo vehicle etc.)

With only 20 injury-causing crashes in over 22 million miles, the statistics are compelling. As Waymo scales its Robotaxi service to 100,000 rides weekly, these insights highlight the potential for AI-driven cars to dramatically lessen road accidents.

Curious about the future of transportation? Check out Waymo's website for more info! Or read more in this insightful article by Timothy Lee

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Transform Your Sales Game Overnight!

Overloop is an AI-driven sales prospecting platform that automates prospect sourcing, email writing, and multi-channel campaigns—all while you sleep!

With access to over 450 million verified contacts, it crafts ultra-personalized messages without any typing required. Say goodbye to tedious manual tasks and hello to streamlined outreach.

Ready to supercharge your sales? Check out Overloop now for more information!

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As a B2B marketer and sales person, it is tough to make your first contact with your prospect count. HERE IS SOME ADVICE.

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We're officially into the post-summer period and I am assuming that most, if not all of us, have settled into work.👍🏼

Until I see you in the next issue, stay safe, stay awesome...

Barry

Growth Marketer,

AI Enthusiast and

Head Honcho at NexGen Digital

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Hope you enjoyed this edition of the Growth Sprout