🕒 Reading time: 5 minutes

Hey ,

As we head into the summer in the UK, we're being told that we might be in for some more rainfall here.

While some of us are waiting for the heat to set in, Open AI's Sam Altman is facing some heat of his own. It appears that the board at Open AI want him out once again - this time it's over security issues.

What you'll read today:

• How PQLs are redefining the way SaaS businesses are qualifying prospects.
• PixVerse - an exciting alternative to Sora
• Learn how to create stunning onboarding documentation with Guidde
• An AI based Lead Generation tool for lead scraping and enhancement

If you're a SaaS marketer, you need to consider PQLs

Since a lot of us reading this are into either marketing or sales, or possibly both, I thought it might be pertinent to talk about a great new way to qualify your leads - especially if you're in the SaaS business.

In our latest blog post, we dive into the world of Product Qualified Leads (PQLs) and why they are the future of B2B marketing. 

Beyond the traditional marketing funnel, PQLs offer a unique approach to identifying high-quality leads that are more likely to convert into customers.

By focusing on product interactions and user behavior, companies can streamline their sales process and improve conversion rates. 

In our blog post, we explore the benefits of PQLs, how to identify them, and strategies for effectively nurturing these leads.

Click HERE to read it.

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PixVerse, an exciting new alternative to Sora

We were all excited about Sora, the fantastic engine that can spit out realistic video that can possibly give Hollywood studios a run for their money. However, not everyone will be able to afford it as it is expected to be priced on the higher side.

Enter PixVerse, a similar product with a much affordable price tag. Based on our testing (we haven't tested Sora because the beta is only being offered to a select bunch of people like Hollywood editors, top content creators etc.), it is as good as another top tier tool - RunwayML.

You can generate some video for free and see for yourself. Check PixVerse out HERE

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Create stunning onboarding documentation with Guidde

Remember having to create all those onboarding documents using video and screen recordings? Then having to annotate, highlight etc.?

Say hello to the new way of telling/showing your colleagues what to do with software, internal documents or other SaaS products.

guidde is the generative AI platform for business that helps your team create video documentation 11x faster.

Check guidde out HERE

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An AI powered lead generation tool

If you're a marketer, specifically a cold email marketer who is into data scraping and enrichment, you're going to love Conversion Blitz.

Conversion Blitz is a platform that offers various tools such as data enrichment, email extraction, chatbots, domain tracking, review management, email marketing, and more.

The suite aims to help businesses find leads, enhance marketing strategies, and drive growth through AI-powered solutions.

Check it out HERE

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That's it for this week's edition.

Still working on the community that I told you guys about but it's taking a bit longer than we anticipated to get it off the ground.

I'm aiming for a summer beta launch and then a full "blitzkrieg" in September so wish us luck!

Looking forward to catching you in the next edition. In the meanwhile, stay safe, stay awesome...

Barry

Growth Marketer,

AI Enthusiast and

Head Honcho at NexGen Digital

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Hope you enjoyed this edition of the Growth Sprout