Hey ,

As I recover from an over-indulgence in chocolate eggs over the Easter weekend (chocolate is my thing), I am looking forward to this coming weekend as a huge pro-wrestling fan. Why? WrestleMania 40!

How Storytelling is being used for brand building

If you follow wrestling you're probably engrossed in the Bloodline storyline involving the current WWE Universal Champion Romain Reigns and how it intertwines wit challenger and underdog Cody Rhodes who is on a quest to "finish his story".

And to make things even more interesting, we now have arguably the world's biggest action star Dwayne "The Rock" Johnson involved.

And this brings me to storytelling and how important it is. Storytelling in business is a powerful tool for engagement and growth. The return of The Rock” to WWE exemplifies this.

His involvement in the Bloodline storyline as a baddie has not only revitalized interest among long-time wrestling enthusiasts but also attracted new fans to the WWE product.

This narrative strategy, blending nostalgia with fresh excitement, showcases how compelling stories can transcend mere entertainment, creating a cultural phenomenon that drives business success by expanding its audience and reinforcing brand loyalty.

If you're a fan, you know WrestleMania XL is round the corner and the storyline will culminate into the spectacle that it is. If you're not a fan but are still interested, it's this Saturday and Sunday (12 AM BST) if you're in the UK.

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Open AI to venture into Hollywood

In my talk at Tech Jobs Fair UK a few weeks ago, I spoke about how Open AI's Sora was making waves with high quality generative video content.

Although it is still in beta, Open AI has given several A-list directors and producers access to it to show them its potential and if it is successful, it could signal a massive change in the way movies are made in the future.

You can read more about this development HERE

If you want to get a whiff of what Open AI is cooking with Sora (see what I did there with The Rock reference?) check out their first short film HERE, you'll be quite amazed.

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Want GPT-4, Claude 3, on the cheap? We've got you covered...

If you're a cheapskate like me 😂 , you probably don't want to be paying $20 a month on GPT 4 and another $20 a month on Claude 3.....you get the idea.

Enter GPTSidekick! If you aren't someone who uses Generative AI a lot but still wants to get the premium experience when you do, without breaking the bank, GPTSidekick is for you.

With it, you can get affordable access to premium versions of GPT, Claude 3 and Dalle-E for mind-numbingly low fees starting from $5/month.

Check out GPTSidekick, they have a free plan you can try.

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Get your own AI powered writing assistant for enhanced productivity

Now here's a tool that actually sits on top of ChatGPT and you can use it to improve your writing, (like Grammarly), get answers to your questions, do a bit of research on a topic, draft high quality content and respond to emails - all in one place.

Install the Chrome extension, then simply summon it by clicking on the extension, making a request - and Voila! (I couldn't resist) 😂

The best part is that their basic plan starts at $8 a month and includes 3000 requests per month. Try it out by simply visiting Voila

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Watch out for a New Product Launch

If you're still reading this, I want to let you know that I will be launching something new in the coming weeks.

If you're a small business owner, a startup founder or simply someone who wants to fast-track their marketing efforts so that you start seeing results, you'll definitely not want to miss out on the product.

In the meanwhile, stay safe, stay awesome...

Barry

Growth Marketer,

AI Enthusiast and

Head Honcho at NexGen Digital

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Hope you enjoyed this edition of the Growth Sprout