🕒 Reading time: 5 - 6 minutes

Hey , 👋

What if I told you tracking MQLs is holding you back?

If you're a B2B marketer at a startup or an established SMB, this will resonate with you.....and I have news for you - it's time to rethink your approach.

Full funnel metrics are the game-changer you need. 🛠️

They offer a complete view of the customer journey. This shift is crucial for B2B sales. Forget just tracking MQLs. See the bigger picture.

Full funnel metrics reveal the entire customer experience.

They help you identify areas for improvement easily and drive more successful B2B sales. 🚀

You need to understand where your customers drop off so that you can enhance your marketing strategies effectively.

Make the switch today! See the long-term benefits of your efforts.

Be a full-funnel marketer, not just an MQL chaser.🏃‍♂️

With that said, let's dive in to this week's edition where we will cover:

• Odyssey: The Next-Gen AI Video Platform for the Entertainment Industry
• Revolutionizing Sales Intelligence with Attention's AI-Powered Solution for Sales Teams
• Your Personal Therapist Anytime, Anywhere

Happy Reading!

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Odyssey: The Next-Gen AI Video Platform for the Entertainment Industry

Odyssey, , a new startup founded by self-driving car industry veterans unveiled its cutting-edge AI models for unprecedented control over visual elements like geometry, materials, lighting, and motion in video generation.

Odyssey's unique data approach and star-studded team signal a game-changing shift in AI video technology for Hollywood and beyond.

The company's team includes AI researchers from tech giants, as well as artists who've worked on blockbusters like Dune and Avengers.

With a star-studded investor lineup and a focus on quality over quantity, Odyssey sets the stage for a revolution in visual effects and storytelling capabilities that will rival the likes of Sora.

Check out Odyssey HERE

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Revolutionizing Sales Intelligence with Attention's AI-Powered Solution for Sales Teams

Attention is a cutting-edge tool designed to elevate sales team performance by providing real-time insights and actionable intelligence during calls.

With features like automated CRM updates, customized triggers, and cross-call insights, Attention streamlines processes and enhances productivity.

Sales reps can benefit from real-time coaching, aligned messaging, and seamless integrations with popular sales tools and platforms.

Say goodbye to manual tasks and hello to a smoother sales process with Attention by your side. Check out Attention HERE

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Your Personal Therapist Anytime, Anywhere

Healing Journey is an online therapy platform powered by artificial intelligence, offering around-the-clock counselling services to individuals facing emotional distress.

With an always-available therapy bot (that they say is human-supervised), users can engage in therapeutic chats at their convenience.

The platform ensures privacy with end-to-end encryption, providing a secure space for users to navigate challenges like anxiety and depression. Check it out HERE

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Would you like a moment of levity? Check out these Seven overused business words/phrases that we need to get rid of in business lingo.

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We're finally at the business end of the Euros and as much as some people might hate to admit it, England once again scraped past Switzerland in their quarterfinal game to set up a clash with The Netherlands and that takes place today (the 10th of July 2024).

My lesson from the Switzerland game was - when you run a business, sometimes, no scratch that - a lot of the time, you will not be able to give it your best or perform at your best.

Consistency is key, but the ability to deliver when it counts can make all the difference.

Focus on doing your best in critical situations, and don't stress if every moment isn't perfect.

With that, I will end wishing you a productive rest of the week.

Stay safe, stay awesome...

Barry

Growth Marketer,

AI Enthusiast and

Head Honcho at NexGen Digital

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Hope you enjoyed this edition of the Growth Sprout